News

OOLY Diverse Marketing
News
OOLY’s Diverse Marketing Showrooms Receive Makeover

OOLY, the whimsical and colorful arts, crafts and school supply brand, is excited to announce the re-opening of its showrooms at Diverse Marketing’s Atlanta and Dallas locations, after foregoing a complete transformation.  The Diverse Marketing redesign elevates the overall OOLY shopping experience creating a “store within a store” look and feel and providing visitors with a high-end OOLY experience. Each location boasts an easy-to-navigate range of OOLY products, with special attention to new innovation, inspiring and fostering increased sales and brand affinity. Featuring refreshed product showcases, new merchandisers, updated signage, a “Try Me” station, designated new product area, easy order process, and a special gallery, our showrooms offer an immersive experience that showcases our commitment to excellence. 

Miraculous multi-media
Licensing News
Miraculous Franchise Continues Multi-Media Success Story Signing Multiple New Deals Across the Globe

Global independent animation studio ZAG has signed a roster of new multi-media deals for its multiple-award-winning global franchise, Miraculous—one of the most in-demand brands of the past decade. On March 12, Netflix added season four of the ZAG Heroez Miraculous TV Series—created by ZAG and produced with Mediawan Kids & Family. And in July 2023, the blockbuster animated feature Miraculous: Ladybug & Cat Noir, The Movie debuted in second place on Netflix’s global top 10 for English-language films for the week of July 24-30.

Bazooka Joe DC
Licensing News
DC and Bazooka Bubble Gum Team Up to Bring Fans the Ultimate Comic Collaboration

Icons unite today as Bazooka Bubble Gum joins forces with the legendary DC to bring fans a thrilling series of eight original digital comics. The comics will roll out over the course of the year, taking fans on an unforgettable journey. The world’s greatest Super Heroes from DC will be the first to join Bazooka Joe and His Gang in The Bazookaverse.

Care Bears Unlock the Magic
Entertainment News
Max US to Debut Six Brand-new ‘Care Bears: Unlock the Magic’ Animated Specials

Cloudco Entertainment, owner of the Care Bears franchise, is proud to announce six all-new animated Care Bears: Unlock the Magic specials scheduled to debut throughout 2024 on Warner Bros. Discovery’s Max in the U.S. Adding to the 50 episodes previously launched to great acclaim in the U.S. on Max and elsewhere globally, the six (6) all-new “Care Bears: Unlock the Magic” animated specials and their respective launch dates are: “The Quest for The Rainbow Stone” (launched 2/2/24), “Grumpy’s Ginormous Adventure” (3/8/24), “The Star of a Thousand Wishes” (7/5/24), “The Bad Crowd Strikes Back” (9/1/24), “The Mystery of the Snickering Ghost” (10/4/24), and “The No Heart Games” (11/1/24). All of the new specials retain the look and feel of the animated TV series, but lean into bigger, more theatrical themes.

Thomas & Friends Let's Roll
Entertainment News
New App Thomas & Friends: Let’s Roll Coming this April During Autism Awareness Month

Mattel, a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world, has announced Thomas & Friends: Let’s Roll, a fun, new mobile app, created in partnership with StoryToys and designed under the guidance of neurodiversity consultants. The app is slated to be released during Autism Acceptance Month in April, with pre-orders now live via Google Play and the App Store.

Sony ghostbusters
Licensing News
Sony Pictures Debuts Chilling New Brand Collaborations and Themed Products Ahead of ‘Ghostbusters: Frozen Empire’ Theatrical Release

Sony Pictures Consumer Products invites fans of Ghostbusters to gear up for the next chapter in the iconic franchise with new products and unique collaborations designed to further immerse enthusiasts into the pop culture phenomenon. The robust consumer products program, anchored by key licensees including Hasbro, Funko, Timberland, and Kellogg’s, aligns with a new phase in the Ghostbusters franchise, marked by the much-anticipated arrival of Sony Pictures Entertainment’s latest film, Ghostbusters: Frozen Empire (premiering March 22 exclusively in movie theaters).

Seltzer Licensing Group Zippo
Licensing News
Zippo Signs Exclusive Deal with Seltzer Licensing Group

Seltzer Licensing Group has announced its new partnership with Zippo Manufacturing Company as its exclusive licensing agent. Zippo Manufacturing Company is a leading global manufacturer and distributor of the iconic, patented windproof lighter and other outdoor products, including heat banks, hand warmers, fire starters and hand tools among others. Seltzer Licensing Group will be focused on extending Zippo’s equity in Fire, Heat, Cooking and Light into adjacent consumer products within the outdoor space, such as patio heaters, firepits/fire-tables, LP tanks, grills/grilling accessories, log sets and the like.

Ghibli Boxlunch
Licensing News
BoxLunch Celebrates Studio Ghibli With New Merchandise

Fandom-forward retailer BoxLunch is celebrating the fantastical works of Studio Ghibli with their latest collection, available now for fans to purchase! For over three decades, Studio Ghibli has delivered films with overwhelmingly beautiful art and heartwarming stories enjoyed by all ages worldwide. Fans can now explore BoxLunch’s unique 46-piece collection, inspired by two of the Japanese animation studio’s popular films – My Neighbor Totoro and Ponyo. From admirers of the goldfish princess or friends of the cuddly forest spirits, this collection’s range of products including Ponyo and Totoro-themed overalls, hoodies, handbags, pins, and more adorned with iconic imagery from the films that capture the magic of these beloved stories.

Castle Clash Kung Fu Panda
Licensing News
DreamWorks Animation’s Kung Fu Panda Comes to Castle Clash in New Limited-Time Event

Classic strategy mobile game, Castle Clash, is once again collaborating with Universal Products & Experiences to bring new content to the game inspired by DreamWorks Animation’s Kung Fu Panda 4, which is in theaters now. Castle Clash is a popular strategy mobile game with over 100 million downloads worldwide. The game combines various gameplay elements, including base building, tower defense, and real-time strategy.