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News

Mattel Adventure Park Kansas City Set to Open 2026

Mattel, Inc, through a licensing partnership with Epic Resort Destinations, has announced plans for a second Mattel Adventure Park location in an all-new entertainment resort destination located in Bonner Springs, Kansas. The all-new, family-friendly themed entertainment destination is set to open in 2026, with plans to break ground later this year. Mattel Adventure Park Kansas City will offer the highly anticipated attractions of Mattel Adventure Park Glendale, Arizona, including fully themed Hot Wheels roller coasters such as the Hot Wheels Bone Shaker: The Ultimate Ride and the Hot Wheels Twin Mill Racer. Designed to delight fans of all ages, the Hot Wheels Bone Shaker themed ride will feature the famous hot rod’s skull design, while the double-looping Hot Wheels Twin Mill Racer guarantees a serious adrenaline boost for all riders.

Mighty Jaxx Secures Key Appointment of Industry Veteran Matt Buss as New General Manager, Americas

The Mighty Jaxx Group (‘Mighty Jaxx’, ‘the Group’), a global network of brands and companies that aims to bring tomorrow’s pop culture, content, and experiences right into your home and hands, is pleased to announce the appointment of Matt Buss as its General Manager (Americas) to drive its brand growth, licensing and retail business in the Americas. Based in Los Angeles, Matt is an accomplished business leader and innovator with a track record in brand development, product innovation, and strategic expansion, and has more than 15 years’ experience dealing with all major / mass global retailers.

News You're Hired

Learning Resources Welcomes CPG Veteran Jon Horn as New Vice President of Brand Management

Learning Resources, a trusted and family-owned manufacturer of educational toys, games, classroom products and pet enrichment toys, is proud to announce the appointment of Jon Horn as its new Vice President of Brand Management. In this role, Horn will contribute his strategic vision to develop impactful marketing campaigns and strengthen the company’s partnerships with retailers and distributors. With his wealth of expertise across mid to large-scale Consumer Packaged Goods (CPG) brands, Horn is poised to propel the company’s brand visions forward, reinforcing their standing as pioneers in educational toys.

Bill Hader to Star as The Cat in the Hat in First Film From the Newly Reimagined Warner Bros and Dr. Seuss Enterprises

Warner Bros Pictures Animation and Dr Seuss Enterprises have locked in an all-star comedic cast for their upcoming feature film The Cat in the Hat which will debut in theaters globally on March 6, 2026. The cast, led by Bill Hader (Barry) as The Cat, includes Quinta Brunson (Abbott Elementary), Bowen Yang (SNL), Xochitl Gomez (Doctor Strange in the Multiverse of Madness), Matt Berry (What We Do in The Shadows) and Paula Pell (Girls5eva). In the wonderfully whimsical tradition of Dr. Seuss, The Cat in the Hat comes to the big screen in his animated theatrical feature film debut, doing what he does best—spreading joy to “happyless” kids. In the film, The Cat takes on his toughest assignment yet… to cheer a pair of siblings struggling with their move to a new town.

News

New Steam Accredited Toy List From The Toy Association Offers 25 Engaging Toys For Kids

The Toy Association has unveiled its STEAM Accredited Spring into Learning Toy List, which includes 25 officially accredited STEAM (science, technology, engineering, arts, and math) toys that will help kids learn through play. With 62 percent of U.S. parents now considering how their toy purchases can help foster key STEAM concepts, this list features a variety of hands-on building sets as well as imagination-fueled activity sets that invite kids to explore natural sciences, engineering, and more.

Sesame Street Learn & Play is Coming to American Dream

American Dream and Sesame Workshop, the global impact nonprofit behind Sesame Street, announce the groundbreaking Sesame Street Learn & Play Educational Play Center, a state-of-the-art facility featuring the iconic street, its landmarks, and its characters, set to debut later this year. “Sesame Street has been a cherished brand for over 50 years, and we are beyond thrilled to introduce Sesame Street Learn & Play at American Dream,” said Bryan Gaus, Senior Vice President and General Manager of American Dream. “Generations of children have grown up with the iconic show, and now, kids and those young at heart can engage with Sesame Street firsthand at American Dream.”

Sky Castle Toys Announces the Launch of Sticki Rolls, The Ultimate Wearable, Shareable Sticker Experience

Sky Castle Toys, a leading innovator in children’s toys, is thrilled to introduce Sticki Rolls, a groundbreaking new line of wearable and shareable sticker bracelets set to revolutionize how kids collect, share, and display their favorite stickers. Launching in July 2024, Sticki Rolls combines the love of stickers with the latest trends in fashion accessories, offering an unmatched experience for kids aged 5 and up. Unlike traditional sticker sheets…

Wizards of the Coast Unveils New Dungeons & Dragons LEGO Set and More

The LEGO Group has unveiled the LEGO Ideas Dungeons & Dragons: Red Dragon’s Tale set, a fan-designed brick representation of the iconic table-top game. Released in the year Dungeons & Dragons turns 50, this is the first time the LEGO Group has developed a Dungeons & Dragons set and to do so they turned to their fans to create the design, via a challenge on the LEGO Ideas platform.

Licensing News

Paramount Game Studios Brings Avatar: the Last Airbender to Roblox, Launching Summer 2024

Paramount Game Studios, part of Paramount, a leading global media, streaming and entertainment company, is bringing a battleground-style experience to the Roblox platform this summer based on Nickelodeon’s Avatar: The Last Airbender franchise. The first official Avatar experience on the platform is developed by Looty Games, an established Roblox developer studio and veteran of the battlegrounds genre, as part of the Roblox Creator Fund, which sets out to accelerate projects with innovative gameplay, ambitious visual designs, and creative ideas that are unlike anything else on the platform.