News Archives - Page 19 of 778

News

Molang Partners with Player 2 for Gaming and Digital Entertainment

Player 2, a modern agency specializing in gaming, esports and digital entertainment, is thrilled to announce their new partnership with Molang, Millimages’ global icon, aka The Ambassador of Kindness. The collaboration will combine Player 2’s broad expertise in gaming with Molang’s international charm and notoriety to establish exceptional relationships and extend the brand across digital platforms for modern games worldwide. The company will specifically target opportunities and products that integrate Molang’s core message of kindness into the gaming experience.

Monster High Skullector Welcomes the Creature from the Black Lagoon

On Friday, April 26th at 9am, Mattel Creations, Mattel’s e-commerce and content platform for creators, collaborations, and innovators, will be releasing the newest Monster High Skullector doll, Creature From the Black Lagoon. In partnership with Universal Products & Experiences, Monster High is reimagining the iconic creature who lies in the mysterious depths of the Amazon just in time for the 70th anniversary of the classic film.

Disguise Announces Contract Renewal for Hasbro Rights

Disguise, Inc has announced the renewal of its licensing agreement with Hasbro, a longstanding licensor for the company. This renewed agreement establishes Disguise’s position as a key licensee, granting the company continued rights to design, market, manufacture, and distribute costumes and costume accessories throughout North America and LATAM.

Elf Labs Launches with Hundreds of Trademarked Iconic Fairytale Characters to Redefine Modern Storytelling and Entertainment

Elf Labs, a cutting-edge transmedia company, has launched to pioneer immersive storytelling and IP distribution. Combining dynamic storylines featuring iconic characters reimagined, state-of-the-art compression, and AI-powered production and distribution technology, Elf Labs is set to transform the media industry with high-growth franchises targeting all demographics—toddlers to teens and YA to adults. To support these efforts, Elf Labs has secured top-tier talent and strategic partners, including Dreamworks alumnus Mike De Seve, branding industry titan Bernt Ullmann, and leading global technology company Cosmic Wire.

Save the Date – Educational Sessions will Give Exhibitors Tips for Navigating Toy Fair 2025

Toy Fair exhibitors are encouraged to mark their calendars for six upcoming Exhibitor Academy sessions, which will provide valuable insights and practical tips for a successful Toy Fair, taking place March 1 to 4, 2025 at the Javits Center in New York City. Key contacts will receive an email when sessions are open for registration.

Events News

Nominations for Lifetime Achievement Award for the 2024 Toy & Game International Excellence (TAGIE) Awards are Open

Now entering its 17th year, the TAGIE Awards, presented by People of Play (POP), will once again honor the best and brightest innovators, designers, retailers, suppliers, PR and marketers in the toy and game industry. Each year, the TAGIEs bring together the many communities that make up the larger industry of play, including professionals and fans from all over the world. This important recognition, honoring contribution, innovation, and spirit of community is the very heart of POP. Nominations are now open for the 2024 TAGIE Lifetime Achievement Award!

Collect Tiny Treasures – itSmol Launches with Exclusive Miniature Vinyl Collectibles

In a world where joy arrives in small packages, MMG Brands is thrilled to unveil itSmol, a brand-new line of miniature collectible vinyl figurines that promise to bring big smiles. Standing proud at 1.5” to 2” tall, the itSmol collection brings together the essence of whimsy and the delight of collecting, offering something truly unique for collectors and fans of all ages. At the heart of the itSmol universe are two captivating series: the adorable Teanie Tots, snugly sitting in their miniature teacups, and the vibrant itSmol Moosh-Moosh collection, featuring fan-favorite characters reimagined as tiny collectibles. Available now online at https://itsmol.com/ and at select Walgreens stores, these collectibles are a must-have at just $10 each.

Special Charity Preview Screenings of The Garfield Movie to be Held for MediCinema to Support the Wellbeing of NHS Hospital Patients

To celebrate the opening of Columbia Pictures/Alcon Entertainment’s The Garfield Movie in the UK, special preview screenings will take place in cinemas across the country on Sunday 12th May, ahead of its debut in cinemas via Sony Pictures Entertainment (SPE) on 24th May. SPE and participating cinemas are generously donating all income received from ticket sales to support the work of MediCinema.

News

Crayola Launches Campaign for Creativity, Reuniting Adults Across the US with their Childhood Artwork

Home to what was one of the largest collections of children’s art in the country, Crayola is unlocking its time capsule of creativity and reuniting adults with the artwork they created when they were kids decades ago. The undertaking is part of the launch of Crayola’s Campaign for Creativity which challenges conventional perceptions about creativity, igniting a new dialogue about the value of creativity and helping parents integrate more creative moments into their children’s lives.