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Rainbow Brite is Celebrating 40th Anniversary as Expansive Licensing Program Hits Retail

Hallmark, the company responsible for one of pop culture’s most enduring characters, is marking a momentous anniversary with an extensive licensing program in celebration of Rainbow Brite’s 40th anniversary. Debuting in 1984, Rainbow Brite is a franchise that has brought color and imagination to generations, and now fans will have even more ways to express their adoration with a variety of products hitting shelves this year.

IMC Toys’ New VIP Hair Makeover Fashion Dolls Bring Innovation and Creativity to the Aisle

IMC Toys, the company known for the globally beloved Cry Babies brand, is expanding its portfolio of offerings while bringing innovation to the fashion doll category with the newly released VIP Hair Makeover dolls. VIP Hair Makeover fashion dolls are unlike any other dolls on the market, offering truly exceptional “wow” moments by combining innovative and unique hairplay with bold fashions for the ultimate hair makeover. Kids can effortlessly become hairstylists, revamping and transforming the dolls’ hairstyle with the simple pull of a string. The dolls have 11 inches of silky hair that magically turns into a new hairdo with the drawstring mechanism and their seven accessories, including a special hair accessory unique to each character for striking before and after looks.

Mattel Promotes PJ Lewis to Senior Vice President, Global Head of Action Figures and Fisher-Price Entertainment

Mattel, Inc (NASDAQ: MAT) has promoted PJ Lewis to Senior Vice President, Global Head of Action Figures and Fisher-Price Entertainment. It was announced by Mattel Executive Vice President and Chief Brand Officer, Lisa McKnight to whom Lewis reports. Lewis is taking on an expanded role as Executive Lead for Action Figures and Fisher-Price Entertainment, including management of Action Figures, Plush and Preschool Entertainment, inclusive of Barney and Imaginext.

TOMY International Launches Limited-Edition Club Mocchi- Mocchi- Giant Plush Featuring Kirby

TOMY International is offering a limited-edition Club Mocchi- Mocchi- Giant Kirby plush, available to pre-order on their newly launched website, TOMY+. Featured in the popular Suya Suya, peacefully sleeping style, the Giant Kirby plush will include the signature, unique Club Mocchi- Mocchi- squishy texture that is super soft to the touch, as well as highly detailed embroidered elements. The Giant Kirby plush will measure 28 inches wide, 35 inches long, 14 inches tall and will weigh approximately 5 pounds. This will be a limited-edition run with only 1,500 pieces available.

News

TOMY International’s Fat Brain Toys Appoints Jeff Jackson as Executive Vice President

TOMY International announced that Jeff Jackson will be joining Fat Brain Toys as Executive Vice President effective immediately. Building upon their success, Jeff will be working alongside founders Mark and Karen Carson to further their vision for growing the Fat Brain brand. Jeff Jackson joins Fat Brain Toys as a seasoned executive in the toy industry. He has over 25 years of progressive commercial leadership experience in eCommerce, marketing, sales, and strategic brand development. Jackson held several leadership positions during his tenure at Hasbro, where he successfully helped reimagine and grow some of the world’s top toy and entertainment brands. He also served as Senior Vice President of Global Amazon and eCommerce, leading the commercial team’s digital transformation. Before joining Fat Brain Toys, Jackson was the General Manager of Hasbro Canada.

Veterinary Innovation Council (VIC) Launches New Resources to Help Provide Veterinary Care to Underserved Communities

The Veterinary Innovation Council (VIC) has announced the launch of new resources to address the nationwide problem of access to veterinary care and new comprehensive services to help veterinarians reach underserved patients. Formed in 2015 by the North American Veterinary Community (NAVC), VIC is a nonprofit organization dedicated to advancing the field of veterinary medicine through innovation, education, and advocacy.

Cartoon Saloon Brand Development Signs Premium Stationary Deal with Paperblanks

Cartoon Saloon, a world renowned animation studio with five Academy Award and two Golden Globe nominations and many award wins including BAFTA and Emmy announces a licensing deal with leading premium stationery suppler Paperblanks, based on its Irish Folklore Trilogy, Academy Award-nominated features WolfWalkers, Song of the Sea and The Secret of Kells. The new Irish Folklore Trilogy range will be developed by Paperblanks in close partnership with Cartoon Saloon. The range will comprise of Journals, Book Marks, Canvas Bags and Puzzles and will be distributed through Paperblanks global distribution network with additional details to be announced.

Global Companies Join The Toy Association’s LA Fall Preview

Momentum is building for The Toy Association’s LA Fall Preview, with nearly 70 percent of available showroom space already sold. Taking place at 2250 East Imperial highway in El Segundo, in the heart of the LA “toy district,” the marketplace will welcome Hasbro, LEGO Systems, Inc, Crazy Aaron’s, Elenco, Horizon Group USA, and more as the toy industry gathers for preview activity in the fall, including a dedicated Toy Association market week from September 9 to 13.

Xilam Animation Assembles European Broadcasters for ‘Piggy Builders’

Academy Award-nominated French animation studio Xilam Animation has secured a wave of European public broadcast partners for its upcoming CG preschool proprietary series Piggy Builders, with France Télévisions(France), BBC (UK) and ZDF (Germany) on board as commissioning broadcasters. The 52 x 11’ series was first pitched by Xilam Animation at Cartoon Forum in 2021 and is now set to be delivered in Q3 2025 with Romain Villemaine as the director (Ricky Zoom, Maya the Bee, Valiant). The first episodes will be release at the upcoming MIPCOM (October 2024).