Category: Licensing

Warner Bros Discovery (WBD) invites fans to turn April Fools into ACME Fools, a celebration of the Looney Tunes, their silly shenanigans and playful antics that have inspired the young and the young at heart for decades. This year the month-long celebration kicks off April 1 with ACME Bootcamp, the newest trend in high-performance fitness training inspired by the Looney Tunes. Content will run across @LooneyTunes social accounts and the WBKids YouTube channel and includes a video series starting with the ACME Bootcamp Announcement Video. Additional content will introduce real-life elite athletes engaging in never-before attempted fitness routines that defy the laws of gravity, physics, and even logic to inspire fans to get into peak shape in the looniest way possible.

By representation of a diverse group of award-winning women and their intellectual properties, Marlene Cuesta proudly announces the launch of Cuesta Licensing, an innovative boutique licensing agency focused on creativity, connection, and collaboration. Equipped with over a decade of experience as a Licensor working with entertainment and corporate brands such as Bob the Builder, Lamborghini, Tecate, Dos Equis, and General Motors—Cuesta Licensing is on the fast track to become a huge player in the toy and entertainment licensing industry.

Independent licensing agency Bulldog Licensing, which manages UK licensing for Care Bears on behalf of Cloudco Entertainment, the owner of the Care Bears franchise, has hailed the continuing licensing growth of the brand in the UK with new agreements in accessories and apparel. Concept One Accessories, the premier resource for licensed fashion and entertainment accessories, is planning a line of Care Bears accessories including bags, purses, headwear, scarves, and gloves. Aimed at both children and adults, the line will be launching at retail this October.

The Little Tikes Company, a wholly-owned subsidiary of MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, is continuing to take story time to all new heights with Little Tikes Story Dream Machine. The portable story projector that’s redefining bedtime for the whole family is expanding its spring library with all-new licensing collaborations and additions to its portfolio of partnerships. Following its partnership with Sesame Workshop, the Story Dream Machine is bringing even more storybook favorites to life – from tales inspired by DreamWorks Animation’s Kung Fu Panda and Trolls to Eric Carle’s beloved classics.

Remarkable Brands, the New York City-based licensing and branding agency, has been named North American licensing agent for Deddy Bears, the deadly adorable collectable toys developed by Innov8 Creative Academy. Remarkable Brands joins Surge Licensing, which is working in partnership with Caroline Mickler Licensing in overseeing licensing for the popular brand in the UK and other international markets. Already a pop culture sensation, the spooky and “dead cute” new Deddy Bears offerings are now rolling out to retailers across the U.S., UK, EU, and Australia and New Zealand.

Disguise, Inc, the global costume division of leading toy and consumer products manufacturer, JAKKS Pacific, Inc (NASDAQ:JAKK) has announced that it has entered into an agreement with Sony Pictures Consumer Products, for its costume division Disguise, to produce costumes based on the new film Ghostbusters: Frozen Empire, which is currently playing in theaters. Disguise will design, market, manufacture and distribute costumes, costume accessories and inflatables for the movie commencing in 2024.

Commemorating the 25th anniversary of the iconic Nickelodeon series SpongeBob SquarePants, fandom-forward retailer BoxLunch has unveiled an exclusive product line, available now for fans to purchase. This collection, inspired by the endearing sea sponge and his friends, is a testament to the show’s enduring popularity, which has captivated hearts around the globe for over 25 years. The beloved characters from Bikini Bottom are making a big splash with a diverse 38-piece collection spanning various categories. From key chains to earrings, crewnecks to tees, and caps to bags, there’s something for every SpongeBob SquarePants fan. Each item is a playful nod to iconic scenes and fan-favorite characters, including SpongeBob, Patrick Star and Squidward Tentacles.

What’s black and white and green all over? Ravensburger, the acclaimed publisher behind award-winning board games and high-quality toys and puzzles, has announced that it is now the distributor for the classic strategy game Othello, which has sold over 40 million copies worldwide, in the United States and Canada. Beginning August 1, Ravensburger will take on distribution of this fast-paced strategy title to hobby and specialty stores nationwide. Retailers will also notice a new update to Othello’s components – the rulebook will be printed in color for the first time in the game’s history.

WildBrain CPLG, a trusted licensing partner for leading brands worldwide, and MetaPals, an AI digital companion platform, have signed a global partnership to bring together one of the world’s most recognizable brands and the innovative digital era with the launch on April 20th of Teletubbies AI digital companions. With WildBrain’s iconic Teletubbies brand celebrating its 27th anniversary on 31 March, the collaboration marks the beginning of an exciting array of renowned IPs joining the ‘MetaPals Multiverse’ in 2024. Using AI and blockchain technology, pop culture darlings Tinky Winky, Dipsy, Laa-Laa and Po will become personalized, evolving digital companions within the MetaPals browser extension game engine.