Category: Licensing

OOLY, the whimsical and colorful arts, crafts and school supply brand has announced a joyful collaboration with esteemed designer and illustrator Suzy Ultman. OOLY’s first-ever collaboration with designer and illustrator Suzy Ultman marries her signature artistry to their products, highlighting both brands’ commitment to imaginative and playful design. This partnership celebrates the union of creativity and joy in their products, enhancing the Stickiville and Tattoo-Palooza lines.

Get ready for a crossover so hot it’s practically on fire, as Toho International, the Japanese studio’s US-based subsidiary that has brought Godzilla to life, along with cutting-edge streetwear brand RIPNDIP, and collectibles company Youtooz, have come together for the ultimate Godzilla merch collab. Launching on Youtooz on April 16, fans of the famous Kaiju will have access to limited edition plush and apparel that is sure to be a must-have addition to any collection.

Wyncor, the newly established global toy company committed to creating innovative and imaginative toys aligned with its intellectual properties and premium brands, has signed a distribution agreement with ACD Distribution, a leading distributor in the toy and game industry, to distribute the company’s products to mid-tier and specialty retailers across the U.S. The announcement was made by Helena Perheentupa, COO, Wyncor.

Kartoon Studios, the controlling partner of “Stan Lee Universe, LLC,” launches a new dedicated Stan Lee storefront on Amazon, powered by Meteor. The Stan Lee storefront offers a collection of branded apparel and merchandise with graphics paying tribute to the “godfather of comics.” The new Stan Lee storefront is one way the brand continues to engage its digital community of fans.

Planet Mojo, a leading web3 gaming ecosystem, and WowWee, an award winning global toy company with such hits as Fingerlings and Robosapien, have announced a collaboration to create toys and products around the Planet Mojo IP, characters and lore. The toys will bring the physical and virtual worlds together by connecting the real world toys with Planet Mojo’s in-game Digital Collectibles (NFTs).  At its heart, Planet Mojo is a story about nature vs technology set on a mysterious planet with a deep history. Its evolving narrative is told through games, cinematics and other media extensions with visually stunning clan “Champions” and the “Mojos”, who they are committed to protecting. The Mojos are plant based creatures sprouted to protect the planet after a mysterious object strikes the planet, spreading a technological virus across the land and its creatures. 

Zoonicorn, the global preschool property already seen in more than 100 countries worldwide, enters Licensing Expo with new licensing deals and expanded streaming content in additional territories. Zoonicorn’s seven-minute episodes are produced by Toonz Entertainment and Zoonicorn, LLC and distributed by Toonz Entertainment. Global licensing for the brand is shared by the two companies and headed by J’net Smith of All Art Licensing.

PMI Kids’ World, a toy company renowned for its mega-popular gaming and licensed collectibles, has signed a worldwide licensing agreement with the iconic gaming phenomenon, Minecraft. This strategic partnership aims to bring a new dimension to the collectibles industry, offering fans an immersive experience through a range of Minecraft-themed impulse, plush, collectibles, and stationery products launching this summer.

At the 2024 Licensing Expo, Dr. Seuss Enterprises will showcase a range of new initiatives including the roll out of new consumer product lines, breakthrough initiatives, new entertainment projects, as well as the growth of their longstanding portfolio partners. Dr. Seuss Enterprises, a leading global children’s entertainment company, continues to stay dedicated to promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. For over three decades, Dr. Seuss Enterprises has stayed true to their vision of inspiring generations of readers and driving their status as a true pop culture and entertainment mainstay by inking hundreds of licensing deals in virtually every category and accelerating its global entertainment presence fueled by several new projects in development with the world’s most respected studios, creators and publishers.

The Stumble community is invited to “roll for initiative” and “use their dash action” as Dungeon & Dragons enters the world of Stumble Guys. In honor of the Dungeons & Dragons 50th anniversary, Stumble Guys and D&D fans will discover a fresh player archetype system and two new courses, where players can utilize distinct skills and abilities to defeat enemies and role-play their path to victory.