Category: Licensing

Player 2, a modern agency specializing in gaming, esports and digital entertainment, is thrilled to announce their new partnership with Molang, Millimages’ global icon, aka The Ambassador of Kindness. The collaboration will combine Player 2’s broad expertise in gaming with Molang’s international charm and notoriety to establish exceptional relationships and extend the brand across digital platforms for modern games worldwide. The company will specifically target opportunities and products that integrate Molang’s core message of kindness into the gaming experience.

Disguise, Inc has announced the renewal of its licensing agreement with Hasbro, a longstanding licensor for the company. This renewed agreement establishes Disguise’s position as a key licensee, granting the company continued rights to design, market, manufacture, and distribute costumes and costume accessories throughout North America and LATAM.

WildBrain CPLG, a trusted licensing partner for leading brands worldwide, is expanding the licensing program for beloved brand Playmobil, with new cross-category partnerships across the globe. As master licensee for Playmobil, WildBrain CPLG handles worldwide rights across the brand’s core and franchise programs for the Horst Brandstätter Group. As Playmobil celebrates its milestone 50th anniversary this year, new global collaborations signed by WildBrain CPLG include apparel and accessories lines from Zara for a new Playmobil collection that features a t-shirt and sweatshirt, while lifestyle retailer Spreadshirt has launched branded items across apparel, accessories, paper products, kitchen accessories and home accessories.

PMI Kids World, a toy company renowned for its mega-popular branded toys & collectible ranges, has signed an exclusive worldwide licensing agreement with the delightfully disturbing & awkwardly weird creatures: Fugglers! The funny-ugly monsters, that have become a huge hit with their playful antics and quirky looks, are now coming to shelves in a completely new way this winter, so watch out for the ultimate Fuggler fart tornado!

ZURU is thrilled to announce the launch of its latest addition to the Mini Brands collection – Mini Brands KFC! KFC, one of the most recognized and beloved restaurant brands globally, has joined forces with ZURU to bring the finger-lickin’ goodness of their worldfamous menu to the palm of your hand. As the stand-alone brand in its range, it was created with true fans in mind, guaranteeing five KFC miniature limited edition collectables in every capsule. There are 20 perfect replicas of KFC’s secret recipe staples, including fried chicken and irresistible sides. Hidden in the mix are rare gold, scented and frozen moment miniatures for a lucky few to find.

You want it? You got it. Prepare for your (real) world to be officially turned pink as Heinz teams up with Mattel to launch the limited-edition Heinz Classic Barbiecue Sauce. Available now, this pink vegan mayo with BBQ sauce comes following last year’s continued Barbiecore craze, with Heinz teasing its fans about whether this dream condiment concoction should be made a reality.

Horizon Group USA, a leading global provider of innovative activity products, continues to keep creativity fun and accessible for families by introducing new product experiences from their favorite brands. Following a strong holiday season, Horizon Group has maintained momentum throughout the first quarter through strategic partnerships across top categories, perfectly positioning the company for further growth.

Kartoon Studios, the controlling partner of “Stan Lee Universe, LLC,” partners with VeVe, the global leader in digital collectibles and comics derived from some of the world’s best known IP, such as Star Wars, associated with powerhouses, including Disney and Marvel, as well as being the top-grossing Entertainment App in the Google Play and Apple stores, and groundbreaking Multiverse Clothing Company Inc. to produce a series of limited-edition Stan Lee digital and physical collectibles to be included in launches aimed for June and July around San Diego Comic-Con.

Licensing International is proud to announce the full list of finalists for the prestigious Excellence Awards for 2024, dedicated to recognizing outstanding achievements and innovation in the global brand licensing industry. This year’s Excellence Awards feature 197 finalists in 32 categories. More than 800 submissions were reviewed by a panel that includes 200 judges from 20 countries.