Category: Licensing

On Friday, May 10th at 9am PT, Mattel Creations, Mattel’s e-commerce and content platform for creators, collaborations, and innovators, will be releasing the newest Monster High Skullector set, The Addams Family 2 Pack, featuring Morticia and Wednesday Addams, based on The Addams Family animated movies. In collaboration with Amazon MGM Studios, Monster High is reimagining your favorite gothic, mother daughter duo from the Addams Family animated movies, just in time for Mother’s Day.

Robosen Robotics Innovation, Inc – a leading innovator in the field of consumer entertainment robotics, announced during a Hasbro Pulse Fan Stream, the World’s First Auto-Converting Decepticon leader – Megatron! Joining the growing line of Transformers robots created by Robosen and licensed by leading toy and game company Hasbro, the Flagship Megatron enters the battle against the Autobots with Optimus Prime, Bumblebee and Grimlock already available and on the market for order. The Flagship Megatron, first Decepticon collectible in the range, is now available for pre-order at Robosen.com and will retail on pre-sale for $899 USD for a 30-day window before moving to its standard price of $1,199.

Hallmark, the company responsible for one of pop culture’s most enduring characters, is marking a momentous anniversary with an extensive licensing program in celebration of Rainbow Brite’s 40th anniversary. Debuting in 1984, Rainbow Brite is a franchise that has brought color and imagination to generations, and now fans will have even more ways to express their adoration with a variety of products hitting shelves this year.

Cartoon Saloon, a world renowned animation studio with five Academy Award and two Golden Globe nominations and many award wins including BAFTA and Emmy announces a licensing deal with leading premium stationery suppler Paperblanks, based on its Irish Folklore Trilogy, Academy Award-nominated features WolfWalkers, Song of the Sea and The Secret of Kells. The new Irish Folklore Trilogy range will be developed by Paperblanks in close partnership with Cartoon Saloon. The range will comprise of Journals, Book Marks, Canvas Bags and Puzzles and will be distributed through Paperblanks global distribution network with additional details to be announced.

In celebration of Hello Kitty’s 50th anniversary year, fandom-forward retailer BoxLunch launched a new, exclusive Hello Kitty and Friends Floral Collection, now available for fans to enjoy. Whether lounging amidst the flower beds or joyfully frolicking in poppy fields, this assortment of apparel and accessories promises to infuse fun, freshness, and a sense of joy into the wardrobes of all kawaii couture aficionados.

Heathside Ltd has renewed an existing established agreement with SEGA and has added additional products into the foray for Sonic the Hedgehog. The agreement was brokered by Kirsty Guthrie (KJG Ltd) for Heathside Ltd. The additional Sonic licensed lines will launch Q4 2024 through selected retail partners and will include a variety of toys, collectables, and gifts. Darren Epstein from Heathside commented, ’‘We are over the moon to be continuing our relationship and license with SEGA and Sonic. We have long experience working on the brand and we are so happy to continue and expand the categories we have!”

The beloved characters from Dr Seuss’s timeless classic The Lorax are getting a contemporary makeover in an unprecedented collaboration with renowned artist Daniel Arsham, marking the first time the artist has officially collaborated with Dr Seuss Enterprises, this groundbreaking partnership merges the whimsical world of Dr Seuss with Arsham’s unique artistic vision, resulting in an innovative exploration of environmentalism and imagination, just in time for Earth Day.

Moose Toys, a leading product and marketing innovator in the toy industry, in collaboration with Universal Products & Experiences, is bringing the biggest global animated franchise in history, Illumination’s Despicable Me, to shelves today. The extensive and innovation-infused line of action figures, playsets and collectibles — as well as co-branded toys, including Moose’s Heroes of Goo Jit Zu — will range in price from $2.99 to $29.99. The toy line is available ahead of the theatrical release of Illumination’s Despicable Me 4 on July 3, 2024.