Category: Licensing

Toikido, is thrilled to be teaming up with UEFA to bring the excitement of UEFA Euro 2024 to its popular Roblox game, Piñata Smashlings. The collaboration introduces official mascot Albärt and the Euro 2024 Football Island to the incredible world of Piñata Smashlings as a special event from May 15th through to July 14th, offering an immersive stadium experience filled with football-themed games, piñatas, treasures and the chance to level up and earn in-game currency.

Ferrero North America brands Keebler and Kinder Joy are celebrating the theatrical release of Illumination’s bold new chapter of Gru and the Minions mayhem, Despicable Me 4, with two limited-edition products, Keebler Despicable Me 4 Rocky Road Fudge Stripes and Kinder Joy Despicable Me 4 Eggs. Beginning May 1, fans everywhere can shop these limited-edition products at retailers nationwide. Illumination’s Despicable Me 4 arrives in theaters everywhere July 3, 2024.

The Lumistella Company, home to the world’s most beloved Christmas brands, will showcase its new Santaverse—the enchanted world of Santa Claus—at this year’s Licensing Expo (May 21st—23rd, Mandalay Bay Convention Center, Las Vegas). The company will unveil new characters, exciting releases including a family cookbook, a middle-grades novel featuring the origin story of Santa, new offerings in the digital gaming space, and a preview of its 20th Anniversary initiatives for its premier brand, The Elf on the Shelf in 2025.

Heathside Trading Ltd has entered into a Licensing Agreement with Ubisoft to develop, market and sell officially a range of blind packed licensed Rabbids toys and collectibles through selected retail partners. The agreement was brokered by Kirsty Guthrie (KJG Ltd) for Heathside Ltd and Tinderbox, the specialist digital division of Beanstalk. The Rabbids are a mysterious breed of whacky creatures that seek constant fun throughout different worlds and dimensions. They are playful, curious, cheeky and unpredictable. Rabbids love their freedom, making creative inventions and doing unexpected antics wherever their chaotic path leads them.

McFarlane Toys, a leader in the collectibles category, proudly announces the signing of a new licensing agreement with UFC, the world’s premier mixed martial arts organization. This strategic partnership marks an exciting new chapter as McFarlane Toys will deliver both physical and digital collectibles to fans worldwide, spanning the dynamic UFC roster. The collectibles will immortalize some of UFC’s most iconic athletes and moments as 6”, ultra-detailed, posed, physical and digital figures.

WildBrain, a global leader in kids’ and family entertainment, is continuing to expand its beloved franchises—Teletubbies, Strawberry Shortcake and In the Night Garden—with new consumer products partnerships announced ahead of Las Vegas Licensing Expo (VLE). The latest global collaborations celebrate the nostalgic appeal and enduring cross-generational fandom of these legacy properties.

King Features Syndicate, a unit of Hearst and home to some of the world’s most beloved entertainment characters, has announced a series of new partnerships and deals for Popeye and Olive Oyl in China. The deals were brokered by Medialink, King Features’ licensing agent in China and Southeast Asia, ushering in a wave of captivating collaborations and product offerings. 

This year, Minecraft celebrates its 15th anniversary of gripping adventures, mind-blowing creations, and a community that has left its mark on every block! From its debut in 2009 to over 300 million copies worldwide and one trillion views on YouTube, what started as a game and platform for creative expression has evolved into an evergreen entertainment franchise, with each year delivering new products and partners, entertainment content, games, and more.…

Disguise, Inc, the global costume division of leading toy and consumer products manufacturer, JAKKS Pacific, Inc (NASDAQ:JAKK) has announced the extension of their licensing agreement in North America for Moonbug Entertainment’s hit children’s shows CoComelon and Blippi. Disguise will continue to design, market, manufacture and distribute Halloween costumes and costume accessories for the U.S. and Canada with the latest line hitting retail fall this year.