Category: Licensing

Moonbug Entertainment, part of Candle Media, has unveiled new collaborations for its blockbuster CoComelon brand, deepening and expanding the show’s special connection to fans around the world. Moonbug announced its first Cocomelon co-branded magazine partnership in North America with the iconic children’s publication Highlights Magazine, a brand well-recognized among generations of parents across its 78-year history. Highlights and CoComelon will team up to launch Highlights CoComelon, a new monthly magazine available by subscription for kids ages 1-4. The first issue will be its September issue, out August 2024.

Kidazzle, a new toy company founded by industry veterans Steve Rosenthal, Don Robbins, and Jeff Jones, proudly launches with the acquisition as master toy licensee for Iyanu, Lion Forge Entertainment’s highly anticipated superhero animated series set to premiere on Cartoon Network and Max. Iyanu is an adaptation of Dark Horse Comics/YouNeek Studios’ popular graphic novel series Iyanu: Child of Wonder by award-winning Nigerian creator and producer Roye Okupe and is steeped in Nigerian culture and mythology.

Konami Cross Media NY, Inc’s Vice President of Licensing and Marketing Jennifer Coleman, who oversees the franchise’s licensing program, has confirmed two new publishing agreements for the Yu-GI-Oh! IP. In a move to bring publishing into the mass market for Yu-Gi-Oh!, Konami Cross Media NY has partnered with Landoll Publishing, a market leader to produce Yu-Gi-Oh! Inspired, high-quality coloring books and storybooks as well as sticker, puzzle and educational activity books. The Yu-Gi-Oh! publishing line is now available across U.S. and Canadian outlets.

ADK Emotions NY Inc and T-Licensing Inc is showcasing the highly-anticipated new Beyblade X series at Licensing Expo 2024. After a successful premiere in Asian territories in 2023, Beyblade X will launch globally this year, featuring new animation and a new line of toys for Beyblade fans to enjoy during the brand’s 25th Anniversary. Potential licensees are invited to visit the Beyblade Booth at Licensing Expo, Booth #U245, to discover the world of Beyblade, preview the newest Beyblade X toys from Hasbro and watch sneak peeks of the new animated series.

Jazwares, a leading global toy company,  has entered into a multiyear global toy licensing agreement with cutting-edge entertainment company Scottgames, LLC to produce a toy line inspired by the survival horror video game & film franchise, Five Nights at Freddy’s. Building off of the immersive settings and characters from the gaming & film franchise, Jazwares’ Five Nights at Freddy’s portfolio will expand on the fictional world like never before through must-have toy products across numerous categories including pet. 

Boat Rocker an independent, integrated global entertainment company, announced it has appointed Firefly Brand Management as its US licensing agency to manage a selection of Boat Rocker’s scripted and classic brands. Firefly’s strengths provide an ideal fit for a number of Boat Rocker’s scripted and classic properties. The agency has enjoyed great success in promoting niche and classic brands such as Bob Ross, Paul Frank, Spam, Emily the Strange and Austin Healy.

G FUEL and Crunchyroll are celebrating the anime debut of manga sensation Kaiju No. 8 with Full Release, a new zero-sugar Energy Formula now available at GFUEL.com. Launching now, the bold Kiwi Berry Blitz flavor will be available as a 40-serving standalone Tub and as part of a limited-edition Collector’s Box. The Collector’s Box includes an exclusive Shaker Cup and sticker set featuring characters from the hotly-anticipated anime series that debuted on Crunchyroll earlier this month.

Paragon FX Group proudly announces their partnership with TOHO International to produce prop replicas and themed collectibles from the expansive vault of classic Godzilla films. The scope of the product line will cover decades of entertainment from numerous films.

Old World Christmas, the premier brand of Christmas ornaments in the country, has announced multiple new licensing partnerships for the creation of blown glass ornaments. The Beach Boys, Pink Floyd, The Who, Polaroid, Pabst Blue Ribbon, and Elf on the Shelf will each have a line of delicately hand-painted, hand-glittered ornaments created to capture the spirit of the brands to be released in 2025. “Whether it’s the concert you saw, the toy your child played with that year or the music that brought family together, memories are being captured through our ornaments,” said Neal Applefeld, President & CEO, Old World Christmas. “Continuing to add to our licensing portfolio allows us to continue to bring those memories to life so that people have the best Christmas tree every year.