MGM Plans The Addams Family’s Halloween Domination
MGM’s Robert Marick talks about its upcoming plans for the 75-year brand, The Addams Family, and how it plans to evolve the upcoming movie tie-in program it into an annual Halloween program.
Mattel to Create New Hello Kitty & Friends Toy Lines
Mattel and Sanrio team up in a new partnership to design and develop toy lines inspired by Hello Kitty & Friends, Hello Kitty Cafe, and other Sanrio characters.
pocket.watch Announces Ryan’s Mystery Playdate Licensing Program, Hires Gaye Dean
pocket.watch announced the launch of a comprehensive licensing program based on Ryan’s Mystery Playdate and hired Gaye Dean as vice-president, retail sales.
YGB Films Announces Bear Grylls Animation Project
YBG Films announced the first Bear Grylls animated content for kids: Bear Grylls Young Adventurer. Epic Story Media will debut the program at Licensing Expo.
‘Superpower Dogs’ Documentary Names First Licensees
In a deal brokered by CPLG North America, Tzumi Pets is the first licensee to sign for Superpower Dogs, the latest IMAX documentary from Cosmic Picture.
Stan Lee’s POW! Entertainment Makes Licensing Show Debut
Stan Lee’s POW! Entertainment will exhibit for the first time at the Licensing Expo, detailing new partnerships and brand initiatives.
New Zuru X-Shot Line Teams with Fortnite Player Ninja
ZURU will collaborate with Fortnite gamer Ninja for a line of limited-edition X-SHOT Ninja dart blasters.
Nickelodeon Names ‘Blue’s Clues & You!’ Toy Partners
Nickelodeon has named the first licensees for the Blue’s Clues reboot, Blue’s Clues & You!: Just Play, Vtech, and Cardinal.
Pocoyo Inks New Content Deals Ahead of Licensing Expo
Epic Story Media and Brands & Rights 360 are ramping up activity for Zinkia Entertaiment’s animated preschool series Pocoyo, signing new content deals.