Rainbow Friends & PhatMojo Team Up for Toys and More
Roy & Charcle LLC and PhatMojo have announced their partnership for the massive hit video game experience, Rainbow Friends. Under the worldwide agreement, PhatMojo will launch the Rainbow Friends master toy range this spring. Additionally, they will support the franchise via consumer products licensing and retail development. Rainbow Friends is a multi-player, mystery-style video game by Fragment Games, which premiered its first chapter on June 30, 2022. The game takes players on a bus trip to Odd World. Things go awry when the bus takes a wrong turn, and players are left to encounter mysterious monsters, including the iconic character, Blue. Other endearing Rainbow Friends monsters reveal themselves to players as they make their way through spooky settings. The widely appealing characters have captivated fans and generated pop cultural love. To feed this frenzy, two all-new chapters will release this year.