Category: Events

Basic Fun!, a leading global producer of toy and consumer products and master toy licensee for TONKA, is launching a year-long celebration for the beloved brand’s 75th Anniversary. Superstar Shaquille O’Neal will kick-off the “Together, We Tonka” campaign with a photo contest, followed by a call-to-action to take a screen-free summer “Tonka Playcation.” The introduction of an exciting collection of new yet nostalgic TONKA vehicles will also honor the brand’s legacy. Licensed by global play and entertainment company, Hasbro, Inc., TONKA has been the standard for high-quality, imagination-powered toy vehicles since 1947 and a rite-of-passage for generations.

WarnerMedia has unveiled a unique pop-up experience called The Batman “Unmask The Truth” in the heart of Singapore’s legendary shopping district on Orchard Road. Running for the next two weeks, Super Hero fans in the region can visit the interactive event, which was made possible with the support of Singapore Tourism Board and local partners XM Studios, Secretlab and Shopee, in addition to global partners LEGO, Spinmaster and McFarlane.

With the announcement Feb. 22 that the Toy Association is changing New York Toy Fair from the traditional February to September 2023 and retiring its Dallas Show during the fall, the American Specialty Toy Retailing Association (ASTRA) is querying its members about their needs to fill the void the Toy Fair change brings.

With the pandemic continuing to impact play & family lifestyles and U.S. toy sales experiencing another year of double-digit growth, The Toy Association has unveiled the top toy trends that are expected to drive consumer spending on toys in 2022. The announcement was made during The Toy Association’s Toy Trends Briefing, which can now be viewed online.

Moose Toys, a leading innovator in the toy industry, won Creative Toy of the Year for its global sales sensation, Magic Mixies Magic Cauldron, at The Toy Association’s 22nd annual Toy of the Year (TOTY) virtual awards gala.

Toy history was made on February 18, 2022 when The Toy Foundation unveiled the winners for the prestigious 22nd annual Toy of the Year Awards (TOTY) during a virtual event attended by play professionals and toy fans from around the world.

Dart Zone, the leading and preferred dart and blaster brand in the pro blaster community, is calling all blaster enthusiasts (14 years and older) to test their mettle on the battlefield of the Dart Zone Pro Tournament and be named the reigning Champion in this emerging sport. The winning team will take home the $10,000 grand prize and ultimate bragging rights as rulers of the foam dart world.