WildBrain Bakes Up More Fan Excitement for Strawberry Shortcake with New Partnerships Across Licensing, Content and Promotions
WildBrain, a global leader in kids’ and family entertainment, is further expanding the offering for fans of its beloved Strawberry Shortcake franchise with a heaping new serving of licensing partnerships, creative activations and distribution deals to reach new audiences as the brand continues to grow in popularity. Fresh off a second GLAAD nomination for WildBrain’s original new animated series, Berry in the Big City, the Strawberry Shortcake brand is surging in popularity with fans. In Q1 2023, Strawberry Shortcake jumped onto the charts as the sixth most popular character among kids 6 to 9 in the US, according to independent consumer research firm The Insights Family, beating out Harry Potter, SpongeBob SquarePants and Barbie.