The Toy Association: Longstanding Importance of Play Soars During Pandemic
The Toy Association discusses the roles that its ‘Genius of Play’ campaign and The Toy Foundation have played during the pandemic.
Q&A with ZURU Senior Marketing Manager Jeremy Lopez
Digiday recently announced that ZURU Mini Brands is a finalist in three categories of the Digiday Marketing Awards. In this Q&A, Jim Silver interviews ZURU Senior Marketing Manager Jeremy Lopez about the Mini Brands launch and working with influencers.
Q&A with Alan Hassenfeld, Hasbro Executive Committee Chair and Former CEO
CHITAG’s Mary Couzin interviews former Hasbro CEO and current Executive Committee Chairman Alan Hassenfeld, whose family founded the company.
A Few Things I’ve Learned About Inventing
A guest column from Matt Nuccio, the president of Design Edge, a New York-based graphic design and research development studio.
With Online Shopping, A New Way to Launch
Several toy industry executives and experts shared with TFE how the growth of online shopping has changed the way they launch new product.
Toy Manufacturing and China
While there are some incentives for toy companies to expand or relocate production out of China, they may face difficulties finding a suitable alternative location.
Company Profile: Jazwares
Founded in 1997, Jazwares saw many developments this year, including the acquisition of Wicked Cool Toys and licensing agreements for several popular entertainment properties. What’s in store for the company’s future?
ShopTalk Episode 12: Kathleen Tomes, Josslynne Welch, and Bruce Maguire
Brilliant PR President Kathleen Tomes, Litzky PR President Josslynne Welch, and Freeman PR President Bruce Maguire join this episode of ShopTalk to discuss best practices in public relations, social media, and influencers for today’s businesses.
All in the Family: The Herbert Brothers
CHITAG’s Mary Couzin chats with the Herbert Brothers, game inventors, filmmakers, and winners of the 2009 Doritos Super Bowl ad contest.