Celebrity brands are still one of the strongest categories in licensing today and companies such as Bradford Licensing are well aware of the draw that the right name can have for the right licensing deal. Bradford Licensing president Michelle Minieri talks with aNb Media about one of Bradford’s newest clients to enter the celebrity licensing category: Denise Richards.
4sight has been working with Ecuadorian artist Belen Mena to license her property, Pachanga. Although the word means “a party,” the property is based on beautiful moths that Mena studied in the forests of Ecuador.
About a year and a half ago, the father and son team of Glenn and Travis Rutherford opened the door to The Rutherford James Group, a brand extension, licensing, and strategic consulting firm. The company is an amalgamation of Glenn Rutherford’s Logan James, Ltd., and Travis Rutherford’s Travis James, LLC, companies. Both principles bring decades of experience in the licensing business to the new company, which already has offices in California, Colorado, and Dubai. Glenn Rutherford, chairman and co-founder of The Rutherford James Group, takes a moment to talk to Royaltie$ about what sets the company apart and what’s on tap for a new company run by industry veterans.
Mix former Apple programmers with toy industry veterans, add in the power of portable devices and the result is a profound change in how consumers collect, own, and display collectibles.
Created by Little Ricky Software, eCollectibles are a revolutionary way to merge all the classic patterns of collecting tangible objects onto a portable device. The licensing opportunities are endless whether the goal is reaching kids, collectors, and just about everyone in between.
If you’ve ever wanted to be friends with John Wayne, now you can—on Facebook. John Wayne Enterprises is reaching out to new audiences and using social media, such as Facebook, and new licensing programs to do it. Lisa Streff, recently named senior vice-president, global partnerships and licensing at John Wayne Enterprises, talks about two new John Wayne licensing initiatives—a new lifestyle licensing program and a kids licensing and entertainment program—and the company’s plans for expanding the brand.
Toy manufacturer Tara Toy, founded in 1977, is the manufacturer of a wide range of licensed activity products, toys, party favors, and, most recently, games. The company has grown from its roots into a licensee for brands from Disney, Mattel, and other major licensors, as well as establishing its own line of games.
Just a few months ago, Electrolux Global Brand Licensing (EGBL) announced that it would be staking its claim in the U.S. licensing arena, with a focus on brand extensions. One of the most recent extensions involves the AEG brand and “green” products. Founded in Germany in 1883, AEG’s reputation spans a wide spectrum of products, from appliances to power tools to toys. Matt Young, head of EGBL, explains how three licensees are using the AEG brand name to bring high-quality, eco-friendly products to the U.S.
Sakar is a global consumer electronics company. One facet of this multi-tiered business focuses on kid-related products and brands. Liza Abrams, vp of licensing and corporate communications, explains the strategy for some of the latest licenses that the company is working with.
Americans cherish their cars, making automotive-related brands popular for licensing. Automotive magazine brands are no exception to this. The Joester Loria Group has recently been named as the licensing agent for Car and Driver and Road & Track. The Joester Loria Group is putting together a licensing program for each magazine’s brand that will highlight its unique position in the category.