Due out this fall, Skylander Spyro’s Adventure is a first-of-its-kind game that merges the world of video gaming with the physical play pattern of action figures— a combination that has the potential to change the face of gaming as we know it.
This fall, the Strawberry Shortcake brand gets a new look thanks to a new character on the second season of Berry Bitty Adventures.
In the early days of Disney’s tween programming, fashion merely served as the backdrop for the characters when it came to licensed merchandise. But now, it’s become the cornerstone to Disney’s tween licensing strategy. The bi-annual Disney D23 Expo, held this past August in Anaheim, Calif., featured the event’s first-ever fashion show highlighting the latest styles from its tween-targeted fashion line D-Signed. Stephen Teglas, senior vice-president of fashion and home at Disney Consumer Products, discusses its tween strategy.
It’s a small world began as an attraction at the 1964 World’s Fair in New York, became a favorite attraction at the parks, and is now evolving into a global brand. The first part of the program involves Nordstrom featuring a high-end apparel line focusing on Japan, India, Scotland, and Russia.
Fall Toy Preview gets underway in Dallas on October 4. Read which retailers will be in attendance.
Radio-controlled (R/C) toys are finding new life in the market through smartphone technology, faster speeds, and more precise navigation.
Zing Toys, Inc., has an extensive product line designed to get kids to step away from their screens. The company known for its outdoor and novelty items is now finding success with a new novelty item ICKEE Stikeez.
More parents are using science and exploration toys to help their kids learn about the natural world in new ways and have fun doing it.
The latest Disney sitcom success Shake It Up is set to launch off a tween-targeted merchandising program in time for the back-to-school and holiday seasons.