As we move into the most important time of the toy cycle, the fourth quarter selling season, there is anticipation about what type of holiday season it will be in terms of sales. Here’s publisher Bob Glaser’s thoughts on what type of season it may be.
TFE chatted with Mattel President and COO Richard Dickson about how the 73-year-old company by getting back to its roots.
The Toy Association has put together an in-depth report, Decoding STEM/STEAM, to explore the history and evolution of public perception about STEM/STEAM, tackle common misconceptions, address how to encourage kids to take more interest in science- and math-related subjects and careers, and suggest how toys and play can further STEM/STEAM learning.
Fall Toy Preview 2018 is slated for October 2–4 at the Dallas Market Center in Dallas, Texas. If you’re wondering what’s in store for the fall marketplace, read on as The Toy Association’s Kristin Morency Goldman breaks down the top five things you need to know about Fall Toy Preview.
by Laurie Chartorynsky, The Toy Association
Eva Press, Facebook’s U.S. Group Lead, Consumer Packaged Goods & Healthcare, will delve into how traditional brands can best leverage digital marketing strategies to reach consumers.
Stephanie Wissink, a managing director and senior research analyst at Jefferies, will lead one of several “TED Talk”-like sessions at the new PlayCon.