Features Archives - Page 15 of 36

Features

Toy Association Recaps D.C. Fly-In to Fight Tariffs on Chinese Imports

As the threat of additional tariffs on Chinese imports looms with the U.S.-China “tariff truce” scheduled to end on March 1, The Toy Association co-led a special Washington, DC fly-in event with the Americans for Free Trade Coalition last week. Over the course of two days, nearly two dozen toy industry executives joined other industry participants to urge government officials to oppose tariffs on Chinese imports and help small businesses…

Industry Outlook

The Power of Influencer Marketing: Learn How to Get the Best Return on Your Investment

As part of the Creative Factor educational sessions at Toy Fair New York, the co-founders of the family influencer conference Clamour, will present the session, “Influencer Marketing for Any Size.”

Industry Outlook

Toy Fair Creative Factor Session: Insights into the Connected Play Landscape and Beyond

Contributed by The Toy Association With anticipated growth of 200 percent in the next five years, connected play is more than just a passing fad. At Toy Fair New York, Valerie Vacante, founder and managing partner of Collabsco, an executive strategy firm providing product innovation advice and expertise to global brands and startups, will share her perspective on emerging technologies and this unique category of play during the session titled,…

Industry Outlook

Creative Factor Session Spotlight: Let’s Play an IP Game

Part of its expanded educational programming during Toy Fair, the Creative Factor will host Play Your Cards Right, an interactive game show that puts your IP knowledge to the test.

Catching Up With...

The Creative Factor Offers New Toy Fair Panels, Demos for Inventors, Creatives

TFE catches up with Brett Klisch, director of the Creative Factor and president of Peru MeridianStudios, about what attendees can expect from this year’s Creative Factor series at Toy Fair 2019.

Features

Toy Industry Responds to Counterfeit Magnetic Toys

Last month, a Wisconsin mother’s Facebook post went viral after her four-year-old son swallowed “13 tiny magnets” from a magnetic construction tile toy that broke open. Now, the industry is trying to put the spotlight on the importance of identifying these counterfeit magnetic toys.

Features

CHITAG: Shoot the Moon–Going For It All Since 1985

Shoot the Moon – Going For It All Since 1985 by Michelle Spelman, for ChiTAG We all know Silicon Valley is synonymous with innovation in the American lexicon. But, an association with toys is less obvious. And yet, in the early 1980’s, as the region was becoming the epicenter of all things high tech, fate was busy aligning a small group of stars in its midst, to make toy history. A…

Industry Outlook

“Smart Packaging” Tool Now Available to Toy Association Members

The Toy Association has unveiled a new member benefit to allow toy companies to determine the environmental impact of their product packaging designs.

Industry Outlook

Collectibles: Q&A with The Toy Association’s Anne McConnell

In the following Q&A, The Toy Association’s Anne McConnell, senior director of market research and data strategy, shares details on new research offered by the trade association about the collectibles space.