YULU: Delivering Innovation in a Snap
The international toy maker Yulu is already known for bringing innovation to the games aisle, now it hopes to bring the same strategy to dolls with #Snapstar.
eSports, Fortnite Usher in New Era of Gaming
With the video game industry becoming more mainstream, and the popularity of Fortnite and eSports growing, affiliated toy and product companies have monetized and adapted to a brave new world largely influenced by the fans.
Observations & Opinions: Surviving, and Thriving?
After four consecutive years of growth in the toy industry, 2018 saw its first drop, with annual toy sales down two percent compared to 2017, according to The NPD Group. U.S. total toy sales for the year were at $21.6 billion. Not bad news when taking into account an entire chain devoted to selling only toys closed its doors. What I do find disturbing about this news is that…
25 Years of KidStuff
KidStuff PR celebrates 25 years in business this year. TFE chatted with its founder Lisa Orman about the history of the company, and how her strategy toward public relations has changed to match the needs of her clients and service the specialty toy industry.
Celebrating and Nurturing the Inventor Community
To support inventors and designers of all levels, this year organizers of Toy Fair New York have expanded and enhanced the Creative Factor programming.
Know More, Stand Out More
For independent toy retailers, ASTRA’s president Kimberly Mosley breaks down how to get the most out of the ASTRA Academy resources to help set your toy business apart.
In The Face of Fad-Driven Product
With a reputation in the toy industry of being the fix-it crew for clients in need of better design and manufacturing, Design Edge president Matt Nuccio recounts the challenges of designing on margins to meet the timeline of fad-driven product.
Shop Talk: A Road Map to Amazon
In this installment of Shop Talk, aNb Media chats with Franz Jordan, CEO of Sellics, and JudoLaunch founder Chris Rawlings, about the opportunity for toy sellers on Amazon, and the best strategies for driving traffic and sell-through.
Toy Fair Creative Factor Session: A Lesson in Determination & Perseverance
The upcoming Creative Factor session, Toys That Time Forgot: A Behind the Scenes Look, pulls back the curtain on the two-year journey author Blake Wright took to bring his book to market and the challenges he faced.