Category: Opinion

Fall Toy Preview 2018 is slated for October 2–4 at the Dallas Market Center in Dallas, Texas. If you’re wondering what’s in store for the fall marketplace, read on as The Toy Association’s Kristin Morency Goldman breaks down the top five things you need to know about Fall Toy Preview.

by Laurie Chartorynsky, The Toy Association

Eva Press, Facebook’s U.S. Group Lead, Consumer Packaged Goods & Healthcare, will delve into how traditional brands can best leverage digital marketing strategies to reach consumers.

Stephanie Wissink, a managing director and senior research analyst at Jefferies, will lead one of several “TED Talk”-like sessions at the new PlayCon.

by Laurie Chartorynsky, The Toy Association Jane McGonigal, world-renowned alternate reality game designer and a leading expert on how game design can be applied to the real world, will lead a keynote session at the new PlayCon, The Toy Association’s International Conference of Play Professionals when the conference returns May 8 to 9 in San Francisco, CA. “We are super-excited to have Jane McGonigal share her insight into how games…

By Steve Pasierb, President & CEO, The Toy Association As always, and especially in trying times, the entire team at The Toy Association and our Board of Directors is committed to helping toy companies protect and grow their businesses. As such, we have been diligently working to help companies that are impacted navigate the Toys“R”Us (TRU) bankruptcy and liquidation, with a number of resources and special calls during which members…

How can the Maker Movement inspire toy companies to be more innovative with their products and brands? The “father of Maker Movement” will share how.

Trend Hunter executives to offer insight into today’s youth and consumer brand engagement at PlayCon.