What’s Happening at Toy Fair 2011
Toy Industry Association has a host of activities planned for Toy Fair 2011.
Trade Show After Trade Show After Trade Show
When I was coming up in the toy industry there was only one trade show worth mentioning: New York Toy Fair—and it was an extravaganza. Anyone who was anyone was walking the halls of the historic Toy Building. Good or bad—those days are long gone. Today there are myriad trade shows to choose from. Each one supposedly serves its own purpose: some are for the mass market, some for the specialty market, some for international markets; yet I see many of the same buyers at all of them. The one common link between these shows is the proverbial water cooler discussion, “Are trade shows even necessary anymore?”
TIF Kicks off Season with Donations
The Toy Industry Foundation (TIF) continuously strives to put smiles on the faces of children in need. This holiday season will be no exception, when TIF and Boys & Girls Clubs of America (BGCA) launch the winter festivities with their largest toy distribution to date.
China’s Economy Grows: What Does It Mean for the Toy Industry?
China is a growing economic powerhouse. What does China’s growth mean for the U.S. toy industry?
ASTRA Launches Neighborhood Toy Store Day
ASTRA is declaring November 13 as Neighborhood Toy Store Day. Learn how your store can be part of the promotion.
Industry Gears Up for Next Month’s Fall Toy Preview
Fall Toy Preview takes place next month in Dallas. TIA says every major retailer is registered to attend. Find out which retailers as well as manufacturers will be there.