Nickelodeon has signed an overall deal with 13-year-old social media star and hip-hop artist, Alaya “That Girl Lay Lay” High to develop original multiplatform programming, music initiatives, and build a cross-category consumer products business.
Hasbro announced Bring Home the Fun, an initiative to provide families with resources to help keep kids occupied and engaged during extended time indoors.
VTech and LeapFrog’s “Learn Through This” campaign aims to support teachers and parents with the tools they need to keep kids learning while at home.
The first two DVDs of the Nick Jr. TV series Rainbow Rangers will be available at Walmart and Target, as well as online at Amazon.
Educational solutions provider Carson Dellosa Education announced the expansion of their licensing program with a collaboration with Disney.
Neal Street Productions has appointed Spotlight to launch and manage the U.S. and Canadian merchandise licensing program for Call the Midwife.
Independent animation studio ZAG has appointed a new team of executives to expand the company’s licensing and merchandising business.
Cra-Z-Art announced that they will produce toys and school supplies at a new manufacturing facility in Jacksonville, Florida.
WildBrain CPLG has promoted two management executives to head up territory teams across newly formed management regions for Northern and Southern Europe.