Cepia Announces New Cats vs Pickles Line and App Based on Viral Video Trend
Cepia has introduced a collectible line, Cats vs Pickles, launching with a YouTube channel featuring animated and live action content.
Hasbro Announces Leadership Changes
Michael Hogg, who has held various positions in Hasbro’s commercial organization, will take on the role of EVP and Chief Commercial Officer. Eric Nyman has been named Chief Consumer Officer for Hasbro.
Hasbro Appoints Maxx Group as Toy Licensee for EMEA Markets
The deal includes licenses such as My Little Pony, Power Rangers, Transformers, Nerf, Mr. Potato Head, Monopoly, and more.
MGA Entertainment’s LOL Surprise! Expands Recycling Program
MGAE, in partnership with TerraCycle, announced expansion of the L.O.L. Surprise! Recycling Program, which will now include nine countries around the world.
Schleich Celebrates 85th Anniversary With ‘Power of Imagination’ Campaign
Schleich USA is celebrating the company’s 85th year with an integrated marketing campaign, limited edition figurine, and more.
IJW & Co. and Bambini Partners Launch Affiliate Partnership To Expand Toy Industry M&A
IJW & Co. has announced an exclusive affiliate partnership with Bambini Partners to expand their toy industry M&A and strategic advisory practice.
ZAG Entertainment Enters the Toy Industry With Playmates Partnership
ZAG has teamed up with Playmates Toys to develop toy lines for ZAG’s portfolio of brands including Miraculous: Tales of Ladybug & Cat Noir.
Splash Entertainment Names Pete Young Director of Development
Splash Entertainment has named Pete Young Director of Development. In his new role, Young will oversee the company’s growing slate of entertainment offerings to appeal to an even wider audience and further position the company for long-term growth.
Wildbrain CPLG Taps Rebecca Morris to Lead Client Services, Promotes Sophie Bloomfield to Head of Creative Services
WildBrain is welcoming back Rebecca Morris to the newly created role of Client Services Director and has promoted Sophie Bloomfield to Head of Creative Services.