State of the Toy Industry 2021
In TFE’s 2021 State of the Toy Industry, multiple toy manufacturers share their thoughts and experiences on the shipping crisis, trending products, and evolving beyond toys.
Daniel Tiger’s Neighborhood Adds Eight Licensing Deals
Fred Rogers Productions and 9 Story Brands announced eight license agreements with new and existing partners for Daniel Tiger’s Neighborhood.
Back Open for Business: Independent Toy Retailers Reflect on 2020
Independent toy store owners reflect on how COVID-19 changed retail and the toy industry, and what the future holds.
Moonbug & Amazon Kids+ Team for New Arpo Content
Amazon Kids+ and Moonbug Entertainment are kicking off a new content partnership with their first joint project, an original production of Arpo Robot Babysitter, based on the YouTube show Arpo, and a new Arpo mobile game.
Spin Master & TerraCycle Launch Toy Recycling Program
Through the Spin Master Recycling Program, consumers can now send in Spin Master toys and games to TerraCycle to be recycled for free.
YuMe and ViacomCBS Ink Baby Shark Deal
YuMe announced a deal with ViacomCBS Consumer Products to produce a range of infant products for Pinkfong’s Baby Shark brand.
Age of Learning Adds Dave Renke to Leadership Team
Age of Learning, Inc., a leading education technology innovator and creator of the popular ABCmouse online learning program, announced the addition of Dave Renke as SVP of Global Business Development & Partnerships.
L.O.L. Surprise! Partners with Magic Star Music Label
Magic Star, Sony Music UK’s children’s entertainment label, and MGA Entertainment announced a music partnership deal that will support toy brand L.O.L. Surprise!
Toy Companies Weigh In: 1P or 3P?
Now more than ever, toy companies need to have their online selling strategies figured out. But is it better to sell through retailers and marketplaces as a first-party or third-party merchant?