Real Deal
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Sakar is a global consumer electronics company. One facet of this multi-tiered business focuses on kid-related products and brands. Liza Abrams, vp of licensing and corporate communications, explains the strategy for some of the latest licenses that the company is working with.
New York City-based Licensing Street is operating as two distinct business models: licensing agency and licensing consultant. The company launched in January 2009 during one of the worst economic climates the world has seen. Learn how JJ Ahearn and business partner Jason Korfine crafted a team that is building a business despite these economic challenges.