Real Deal
- Warner Bros. and Uniqlo
- MGA Signs Activision
- GP Toys Signs Androni for Beach Toys
- Disney Launches Licensing for Shake it Up
Magic: The Gathering is integrating offline and online play through video games and in-store events. It has brought new fans into the game and re-ignited interest with past users. Paul Levy, brand manager, Magic: The Gathering at Wizards of the Coast, explains this integration through the release of Duels of the Planeswalkers 2012 and Magic 2012 Core Set.
The Joester Loria Group (TJLG) has recently signed on a number of new properties that look beyond the global corporate, food, and media brands that the company has been working with as of late. Properties such as Annoying Orange and the Dew Tour, in particular, take TJLG to such diverse audiences as YouTube and action sports.