Marvel Entertainment has recently embarked on a series of co-branding deals with Harley Davidson, The NBA, The Dallas Cowboys, NYC & Co., and others with additional deals expected to be announced shortly. Marvel’s goal with these initiatives is to move into new and diverse channels of distribution.
Jakks Pacific, Inc., announced this morning that it has entered into an agreement to acquire Hong Kong-based Moose Mountain Toymakers Limited. The company makes sports arcade products, foot-to-floor ride-ons, tents, safe soft play environments, arcade pinball games, and wagons.
WME Licensing is in development to craft the Miss Universe Organization into The Miss Universe brand. WME says that The Miss Universe Pageant is a cross-platform, global promotional vehicle with a history that spans the better part of a century. Sponsors are highlighted before a worldwide audience via a live telecast on NBC, a simulcast on Telemundo, and a highly trafficked website, www.missuniverse.com. Now WME Licensing starts by targeting the apparel, jewelry, and health and beauty categories for a global audience. The Miss Universe Organization encompasses The Miss Universe, Miss Teen USA, and Miss USA pageants.