Author: Nancy Lombardi

Innovation in nail polish usually refers to a quick-dry formula, a chip-resistant technique, or trendy colors. While nail polish brand OPI has these offerings, it is making a name for itself with out-of-the-box licensing ideas. OPI collaborates with Ford Motor Co., Whirlpool, Katy Perry, Justin Bieber, The Kardashians, Shrek, and the newest announcement—The Muppets.

Fisher-Price has created Signature Style, a concept that will turn Fisher-Price’s iconic red scallop logo into its own brand. A style guide was released to potential licensees this summer. Licensed products are expected to be in stores late 2012, with a full-scale roll-out in 2013.