Licensing
Real Deal
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  • Gund to Create Uglydoll Plush
  • Xcel Brands Signs Zeikos for Mizrahi Electronic Accessories
  • Elmer’s Signs Licensing Works as Agent
  • Family Guy and KISS in Co-Branding Deal
  • Rubicon Acquires Monster in My Pocket Rights
  • WBCP Signs Shooting Stars for Middle East
  • LeapFrog, MEGA in Stationery/Activity Deal
  • Star Trek Die-Cast Models from Mattel
  • Herotainment Hires Carlin West Agency
Catching Up With...
Catching Up With Joanne Loria, Executive Vice-President and COO, The Joester Loria Group

Kellogg Company recently appointed The Joester Loria Group (TJLG) as the exclusive licensing agency for the U.S. and Canada. The Joester Loria Group will develop and execute a strategic licensing program around key themes and trends relevant to each brand’s attributes.

Kellogg, a $13 billion company, boasts a wide portfolio of leading brands in cereal, snack and frozen foods. The Joester Loria Group will be representing brands including Apple Jacks, Cheez-It, Eggo, Froot Loops, Honey Smacks, Keebler, Kellogg’s Corn Flakes, Special K, Kellogg’s Frosted Flakes, Frosted Mini–Wheats, Pop-Tarts, Kellogg’s Raisin Bran, and Rice Krispies in addition to its archive of classic advertising art and characters such as Tony the Tiger, Snap, Crackle and Pop, Toucan Sam, The Keebler Elves, and original Kellogg artwork by American artists such as Norman Rockwell.