Changing Times for Magazines
The iPad has opened up a whole new world for magazines, changing the way publishers develop core content and licensed product.
Catching Up With Sharon Bennett, President of Bennett Branding
When Noodle Head, Inc., launched Pawparazzi Pets in 2006, the toy line was playing off the trend of celebrities carrying their pets in purses. Since then, Pawparazzi Pets has evolved into an interactive website and a soon-to-be licensing program. Sharon Bennett, president of Bennett Branding, the licensing agency for Pawparazzi Pets, explains the strategy behind the licensing program and Pawparazzi Pets’ entrance into mass market.
Catching Up With Neil Ross Russell, Managing Director, Children’s and Licensing for BBC Worldwide
The preschool TV series In the Night Garden debuted in the UK in 2007 and has been seen in 38 countries, including Canada, Australia, Spain, Poland, and China. In February, U.S. audiences finally got to see what the show is all about. Airing weekdays at 9:30 a.m. EST on The Hub, In the Night Garden offers children a world of engaging characters, playful language, songs, rhymes, and music. The television series is a prelude to a range of licensed products due to launch in the U.S. this year and throughout 2012. Neil Ross Russell, managing director, children’s and licensing for BBC Worldwide, talked more about the new U.S. licensing program.
I Love Lucy Celebrates 60th Anniversary with Licensing
I Love Lucy celebrates its 60th anniversary this year with new anniversary-themed products and two live events.
Licensed Housewares Make a Comeback
The recession took a toll on the licensed housewares category. But now licensors are getting back into the game, and consumers are once again shopping for high-quality, branded housewares.
Catching Up With Will Thompson, Vice-President, Changes
Apparel manufacturer Changes works with a staggering amount of licensees, from preschool favorite Thomas & Friends to adult properties such as Family Guy. This year the company adds even more licenses to its lineup. Will Thompson, vice-president of Changes, reveals these new licenses and explains how the company produces such diverse fare.
The Right Ingredients for Licensing
Wonderland Bakery is baking up more than just cupcakes. The popular California bakery recently opened a second location, with more to come, and began a licensing and merchandising program to bring the fun of the in-store experience to young bakers everywhere.
Catching Up With Carole Postal, President of CopCorp
Jim Benton might best be known for his award-winning property It’s Happy Bunny, but there’s more than sarcastic bunnies in Benton’s arsenal. From The Misters, Just Jimmy, Franny K. Stein, and Meany Doodles to newer properties such as Kissy Doodles, jOkObO, and J.K. Monster, CopCorp Licensing brings Benton’s work to audiences through a variety of products. Carole Postal, president of CopCorp, spoke to aNb Media about helping Benton launch these licensed properties.
Entertainment Marketplace: Harry Potter and the Deathly Hallows
Even though the Harry Potter saga comes to an end this year (Harry Potter and the Deathly Hallows—Part 2 hits theaters July 15), the Harry Potter licensing program continues to work its magic.