Author: Kathleen McHugh, ASTRA

When it comes to gifts for kids, you want your customers to think of your store first. You want new customers to discover you. Be at the top of your game this holiday season with a focus on these strategies from The American Specialty Toy Retailing Assocation (ASTRA):

ASTRA kicks off its second annual Neighborhood Toy Store Day this November 12. Here are some tips for planning a simple day that will draw a lot of attention.

ASTRA is readying its retailers for the 2011 Holiday season with tips to garner as much media as possible, drawing consumers into stores.

ASTRA is gearing up to better serve its members in 2011 through media outreach, seminars, and a redesigned website.