Hasbro to Buy eOne for $4 Billion, Here’s the Breakdown
Hasbro will acquire eOne in an all-cash transaction valued at ~$4 billion, expanding Hasbro’s preschool business with Peppa Pig, PJ Masks, and Ricky Zoom.
New PAW Patrol Special, Product Line Race into Walmart
Nickelodeon announced the launch of an all-new PAW Patrol special, PAW Patrol: Ready, Race, Rescue, with Walmart serving as the exclusive launch partner.
My Singing Monsters Toy Line Warms Up for Retail Launch
PlayMonster’s My Singing Monsters toy line, based on Big Blue Bubble’s top-performing mobile game, readies to launch at retail later this fall.
Hasbro Named Ghostbusters’ Global Master Toy
Sony Pictures Consumer Products has named Hasbro as the master toy licensee for Ghostbusters worldwide.
Sony Acquires Insomniac Games
Sony Interactive Entertainment has acquired Insomniac Games as part of its Worldwide Studios family.
eOne Secures Nick as ‘Ricky Zoom’ U.S. Broadcaster
eOne announced Nickelodeon as it’s top-tier distribution partner for Ricky Zoom in the U.S., which is set to launch series one on September 9.
Licensing International Names New VP, Member Engagement
Licensing International hired Maria Ungaro as vice-president, member engagement, effective immediately.
Hasbro to Phase Out Plastic Packaging by 2022
Beginning in 2020, Hasbro plans to begin phasing out plastic from new product packaging, including plastic elements like polybags, elastic bands, shrink wrap, window sheets and blister packs.
Evolution USA to Rep Kellytoy’s Squishmallows
Kellytoy will transition its collectible plush brand, Squishmallows, into a licensed character brand with the help of Evolution USA.