Alpha Group Named Master Toy Partner for Chuggington
Herschend Entertainment Studios named Alpha Group as the global master toy partner in the multi-year collaboration.
Trade Wars Hit Toy Market
Toys & Family Entertainment (TFE) Publisher Bob Glaser shares his thoughts on the potential impact of the trade wars on the toy industry.
Brand Profile: The Secret Life of Pets 2
Universal Brand Development will support Illumination’s upcoming sequel, The Secret Life of Pets 2 with product from best-in-class partners.
LEGO Launches New Commemorative Apollo 11-Inspired Set
To mark the 50th anniversary of the first lunar landing, the LEGO Group announced its own launch—of the LEGO CREATOR Expert NASA Apollo 11 Lunar Lander. The 1,087-piece building set was developed in cooperation with NASA to commemorate the Eagle lunar module which completed humanity’s first successful moon landing. The set will be exclusively available at LEGO Stores and shop.LEGO.com beginning June 1. Coinciding with this announcement, LEGO…
Sesame Place Unveils New Sesame Street Neighborhood Experience
Sesame Place celebrated the official grand opening of its all-new Sesame Street Neighborhood, along with new conveniences for guests.
White Space Entertainment to Grow Miramax Consumer Products Biz
Miramax has partnered with White Space Entertainment to grow and manage its film portfolio in the consumer product space.
Moose Toys to Launch Shopkins Real Littles
Moose Toys announced partnerships with real-world household brands to introduce Shopkins Real Littles, a collection of miniature versions of brands including Welch’s Concord Grape Jelly, Kellogg’s Frosted Flakes, Pringles, and more.
Subway Surfers Named Alpha Group Master Toy
SYBO Games, the studio behind Subway Surfers, has appointed Alpha Group as global master toy licensee for its mobile game phenom.
Brand Central to Rep ‘Are You Smarter Than A 5th Grader’ Reboot
Brand Central will build out an all-new consumer products program around the returning family game show, Are You Smarter Than A 5th Grader.