Sound The a-Llama: Llama Toys Are Having a Moment
Breaking down one of the hot trends for 2019 in toys, TFE rounds up some of the latest llama-themed toys.
Brand Profile: The Very Hungry Caterpillar
Much like the metamorphosis of the very hungry caterpillar into a butterfly, Eric Carle’s best-selling children’s book has evolved into an evergreen brand.
Nickelodeon Names ‘Blue’s Clues & You!’ Toy Partners
Nickelodeon has named the first licensees for the Blue’s Clues reboot, Blue’s Clues & You!: Just Play, Vtech, and Cardinal.
Pocoyo Inks New Content Deals Ahead of Licensing Expo
Epic Story Media and Brands & Rights 360 are ramping up activity for Zinkia Entertaiment’s animated preschool series Pocoyo, signing new content deals.
Genius Brands Taps Jeff Shapiro as VP, Retail Development
Genius Brands appointed licensing industry veteran Jeff Shapiro as vice-president of retail development.
Discovery Launches Discovery Game Studios
Discovery announced the official launch of Discovery Game Studios, which will serve as a hub for the creation, licensing, and distribution of games for PC, video game consoles, and mobile game platforms.
First-Ever Magic: The Gathering Animated Series Heads to Netflix
Netflix is teaming up with Joe and Anthony Russo, Wizards of The Coast, and Hasbro’s Allspark Animation to create the first-ever Magic: The Gathering animated series.
LEGO to Launch Despicable Me Building Sets in 2020
LEGO expands its partnership with Universal Brand Development and Illumination with LEGO Despicable Me sets, timed to the 2020 film, Minions: The Rise of Gru.
Brand Profile: Mister Rogers’ Neighborhood
Following its 50th anniversary celebration for Mister Rogers’ Neighborhood and all the promotions that took place last year, the company has seen renewed interest in all things Mister Rogers. The redesign of its Mister Rogers’ Neighborhood legacy website earned it a Webby People’s Voice Award this year, while the property’s first-ever poetry book for kids, A Beautiful Day in the Neighborhood (illustrated by Luke Flowers) from Quirk Books, launched…