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Gaming
Nintendo Launches Marvel Ultimate Alliance 3 Game at Comic-Con
During San Diego Comic-Con, Nintendo focused exclusively on the Marvel Ultimate Alliance 3: The Black Order game, which launched on July 19 exclusively for the Nintendo Switch system.   “We are excited to give everyone a chance to play some of the newly announced games that will be launching later this year and check out what’s currently available on Nintendo Switch,” said Nick Chavez, Nintendo of America’s senior vice-president of sales and…
Gaming Retail
GameStop, R/GA Pilot New In-Store Experiences for Gamers
GameStop announced a strategic partnership with global innovation design firm, R/GA, to strengthen its focus on creating unique in-store experiences as part of its strategic move in re-affirming its place in the video gaming culture. The partnership with R/GA’s Austin and Chicago teams is part of GameStop’s broader business transformation strategy to evolve its efforts in cultivating innovative customer-centric opportunities to bring video game culture to life in every neighborhood.…
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Licensing Toys
Boss Fight Studio Tapped for Flash Gordon, The Phantom Collectibles
Boss Fight Studio, creators ofthe Vitruvian H.A.C.K.S. collectible action figures, will create a line of figures for Flash Gordon and The Phantom classic comic book franchises, as well as the 1980 Flash Gordon film.   Aimed at adult collectors, HERO H.A.C.K.S. is an extension of the already popular H.A.C.K.S. figure system and will feature four-inch scale figures with more than 30 points of articulation and highly detailed sculpts. Due out spring 2020, Boss Fight Studio…
New Toys "R" Us Storefront
News Retail
TRU Kids Brands, b8ta Share Details on Revamped Toys ‘R’ Us

Tru Kids Brands, the parent of the Toys “R” Us brand, and b8ta, the software-powered experiential retailer, have entered into a joint venture to bring Toys “R” Us stores back to the United States. The new store experience will deliver the hottest toy products and brands, carefully curated and showcased in highly immersive smaller-format interactive spaces.