GameStop, R/GA Pilot New In-Store Experiences for Gamers
Wicked Cool Toys Named Halo Infinite Global Master Toy Partner
343 Industries appointed Wicked Cool Toys as global toy licensee for the next chapter of the game franchise, Halo Infinite, which debuts for holiday 2020.
New Genius Brands’ ‘Rainbow Rangers’, ‘Llama Llama’ Product Head to Retail
Consumer product for Genius Brands’ two flagship series, Rainbow Rangers and Llama Llama, are rolling out now through year’s end.
Boss Fight Studio Tapped for Flash Gordon, The Phantom Collectibles
MGA’s The Hangrees Combine Parody, Slimy Poop-tasting Fun
MGA Entertainment unveils its newest line of boys collectibles, The Hangrees, during San Diego Comic Con, proving #itsgoodtolaugh.
TRU Kids Brands, b8ta Share Details on Revamped Toys ‘R’ Us
Tru Kids Brands, the parent of the Toys “R” Us brand, and b8ta, the software-powered experiential retailer, have entered into a joint venture to bring Toys “R” Us stores back to the United States. The new store experience will deliver the hottest toy products and brands, carefully curated and showcased in highly immersive smaller-format interactive spaces.
ShopTalk Episode 10: Sellics CEO Franz Jordan
Learn how effective PPC (pay per click) is on Amazon, what the A9 algorithm is, and why it’s important for Amazon vendors.
Sesame Workshop Names Maltin as CMO
Sesame Workshop taps Samantha Maltin as CMO, overseeing global brand management, consumer engagement, social media, data strategy, and brand creative.