The Grateful Dead has endured for generations through its music and tie-dyed, peace-loving lifestyle. But now Rhino Entertainment, a division of Warner Music Group and licensing agent for the brand, is relying on a new brand strategy to ramp up licensing efforts to ensure the brand carries on alongside its music.
Jarden Sports Licensing (JSL) is showing off its latest TLG8 brand and product offerings in a unique campaign that’s bringing the brand to five top collegiate stadiums across the country in search of the ultimate tailgaters and “failgaters.” The tour wraps up at Ohio State’s “Horseshoe” stadium for the Penn State vs. Ohio State game on November 19, and the ultimate tailgaters will win a full suite of licensed TLG8 gear.
As one of the nation’s largest and most well-known youth organizations, The Boy Scouts of America’s licensing program is helping the organization to share its mission with a larger consumer base.
This year marks Coca-Cola’s 125th year of business and The Cola-Cola Company is celebrating its heritage in style with design collaborations that are leveraging the brand at retail on an international scale.
Innovation and demand are changing the landscape of the low-priced impulse category.
Due out this fall, Skylander Spyro’s Adventure is a first-of-its-kind game that merges the world of video gaming with the physical play pattern of action figures— a combination that has the potential to change the face of gaming as we know it.
In the early days of Disney’s tween programming, fashion merely served as the backdrop for the characters when it came to licensed merchandise. But now, it’s become the cornerstone to Disney’s tween licensing strategy. The bi-annual Disney D23 Expo, held this past August in Anaheim, Calif., featured the event’s first-ever fashion show highlighting the latest styles from its tween-targeted fashion line D-Signed. Stephen Teglas, senior vice-president of fashion and home at Disney Consumer Products, discusses its tween strategy.
Radio-controlled (R/C) toys are finding new life in the market through smartphone technology, faster speeds, and more precise navigation.
More parents are using science and exploration toys to help their kids learn about the natural world in new ways and have fun doing it.