The New World of Play is Among Us
“After 37 years in the ‘toy’ business, I am officially declaring it’s no longer just the ‘toy’ business anymore,” writes Jim Silver.
The Toy Association: The Ongoing Fight Against Unsafe, Counterfeit Toys
As COVID-19 accelerates online shopping, the fight against unsafe counterfeit toys sold through e-commerce platforms is a top priority issue for The Toy Association and its member companies.
ASTRA Looks Ahead to 2021
After learning to adapt and be flexible in 2020, ASTRA is ready to take on the ever-changing landscape in 2021.
The Toy Coach: Seven Secrets to a Successful Online Toy Pitch
The Toy Coach Azhelle Wade took a look at some of her most effective pitches over the past 11 months and gathered seven secrets to a successful online toy pitch.
Design Edge: What is an Invention?
Matt Nuccio, president of Design Edge, offers five ways for inventors to ensure that their ideas can be licensed.
Women in Business: Best Strategies to Survive and Thrive in the Pandemic and Beyond
WIT’s Janice Ross and Mattel’s Amy Thompson discuss what women — and what companies — can do to make sure 2021 isn’t the year we undo all the work that’s been done to close the gender gap.
The Toy Association: Toys to Complement Home, Online, & Hybrid Learning
The Toy Association explores toys and games that keep learning fresh and fun for kids as traditional schooling transitions to home, online, and hybrid models.
The Toy Coach: Why the Global Pandemic is Evening Out the Toy Industry Playing Field
The Toy Coach Azhelle Wade explores the potential opportunities that online virtual trade shows have created for those breaking into the toy industry.
Design Edge: A Year Without Travel
Matt Nuccio, the president of Design Edge, reflects on the loss of international toy industry trade shows in 2020 due to COVID-19.