The International Licensing Industry Merchandisers’ Association (LIMA) is working with Business for Social Responsibility to help members adhere to the LIMA Code of Business Practices, a voluntary code that encourages good business practices. LIMA’s Marty Brochstein gives the scoop on the code, the formation of the Licensing Working Group, and the series of webinars that will educate licensees and their suppliers on meeting the code’s criteria.
While Jacqueline Blum, Source Interlink’s senior vice-president, business development, has been with the company for less than a year, she has a wealth of experience with its brands. In 2007, Source Interlink acquired the enthusiast media brands from Primedia Enterprises, where Blum served nearly seven years as president.
Disney has undertaken a massive Disney Store redesign initiative that will see the opening of a Times Square location this fall and the introduction of more than 300 revamped stores worldwide in the next five to six years.
When Melissa Segal joined The Jim Henson Company at the start of 2009, the company quickly ramped up its licensing efforts. Through a three-pronged strategy that focuses on new family entertainment (such as Sid the Science Kid and Dinosaur Train), well-known legacy properties, and third-party brands, the company’s licensing stable is not only growing, but also diversifying.
Lavish Group—a privately owned group of companies operating within the media, content creation, and marketing industries based in London—is undertaking a very ambitions rollout strategy for its Luv Me Buddies property. The 100-day plan, which kicked off on June 25, includes specific targets and milestones for the campaign, which will focus heavily on the Luv Me Buddies website, which is set to launch on July 21. The brand is designed for global appeal. Lavish Group’s CEO, Marc Todd, gives aNb Media the scoop on the Luv Me Buddies, the 100-day strategy, and more.