Brand Central has an array of initiatives on its plate, including some new restaurant brands, an array of wellness brands, and one of the latest crazes, Silly Bandz. CEO Ross Misher took a few minutes to give some insight into Brand Central’s plans for these properties.
The shift of adult content from tangible products such as magazines and DVDs toward the digital options has brand owners seeking additional revenue through licensing. A few years ago, there was an oversaturation in that market, but the savviest brand owners and the strongest of brands remain profitable.