aNb Media News, January 20, 2011
- Nintendo to Launch Handheld 3-D Gaming Console in March
- Ubisoft to Develop Video Game for The Smurfs
- Stone America Appointed Agent for LittleMissMatched
- Yoostar 2 Brings Movie Karaoke to Sundance
The goodwill accumulated from generation after generation of fans has allowed Dr. Seuss Enterprises to expand its book properties into many areas of licensing. The latest area of expansion is in the newborn and toddler arena.
The music industry has changed significantly over the past 25 years. Album sales have slipped and promotional opportunities have shifted. Licensing is playing a big role in creating new revenue streams for the industry.
Disney Consumer Products will launch a technologically advanced product line around the Dec. 17 theatrical release of TRON: Legacy. The sequel to the cult-favorite TRON film of the 1980s also features Jeff Bridges.
GreenLight is a global consultancy that provides corporate, advertising, and media clients access to iconic music, film, celebrities, and entertainment content. The company specializes in resolving the legal and logistical hassles its clients wrestle with. Its rights representation group manages the personality rights of iconic estates, including Albert Einstein, Bruce Lee, Steve McQueen, and Johnny Cash. GreenLight’s senior executive, Diana Brobmann, discusses translating iconic estates through licensing and offers the latest Steve McQueen and Albert Einstein licensing news.