Zoonicorn Licensees United Smile and Jay@Play Forge Strategic Alliance for US Market
Zoonicorn master toy licensee United Smile has forged a strategic alliance with fellow licensee Jay@Play, whereby Jay@Play will serve as its exclusive Zoonicorn distributor for the US market. United Smile will leverage Jay@Plays’s extensive retail relationships and market position as it rolls out a range of branded Zoonicorn products beginning in 2024, including playsets, mini- playsets, figurines, plush and animated plush.