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Licensing News
Boat Rocker Appoints Firefly Brand Management as US Licensing Agency for Scripted and Classic Brands

Boat Rocker an independent, integrated global entertainment company, announced it has appointed Firefly Brand Management as its US licensing agency to manage a selection of Boat Rocker’s scripted and classic brands. Firefly’s strengths provide an ideal fit for a number of Boat Rocker’s scripted and classic properties. The agency has enjoyed great success in promoting niche and classic brands such as Bob Ross, Paul Frank, Spam, Emily the Strange and Austin Healy.

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Licensing News
G FUEL and Crunchyroll Commemorate ‘Kaiju No. 8’ Anime with New Limited-Edition Flavor

G FUEL and Crunchyroll are celebrating the anime debut of manga sensation Kaiju No. 8 with Full Release, a new zero-sugar Energy Formula now available at GFUEL.com. Launching now, the bold Kiwi Berry Blitz flavor will be available as a 40-serving standalone Tub and as part of a limited-edition Collector’s Box. The Collector’s Box includes an exclusive Shaker Cup and sticker set featuring characters from the hotly-anticipated anime series that debuted on Crunchyroll earlier this month.

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News
The Lumistella Company Returns to the Macy’s Thanksgiving Day Parade with New Balloon

The Lumistella Company, home to the world’s most beloved Christmas brands including The Elf on the Shelf, Elf Pets, and Elf Mates, will be kicking off the 2024 holiday season at the Macy’s Thanksgiving Day Parade in a magical way featuring a brand-new balloon, Extraordinary Noorah & The Elf on the Shelf. The balloon signifies the brand’s first new balloon since 2012, promising to ignite the magic of the holiday season.

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Entertainment News
Xilam Animation Dives into Greenlight for ‘Submarine Jim’

Academy Award-nominated French animation studio Xilam Animation has greenlit its brand-new adventure comedy Submarine Jim, following the signing of its first pre-sales for the series with European broadcasters France Télévisions (France) and Super RTL (Germany). Xilam Animation is now commencing production on the 52 x 11’ 2D animation, which targets kids aged 6-9 years old and is set to be delivered by Q2 2026.

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News
Licensing and Marketing Veteran Jane Garner Passes Away

PR and marketing agency Kilogrammedia has announced the recent passing of their founder Jane Garner. An expert of the industry with tremendous respect, Jane’s storied career was shared in a recent obituary shared by the agency, which can be read below:

“When Jane Garner started a small specialist agency focused on public relations for the licensing and broadcasting sectors a little over 20 years ago, she had been away from the industry for a few years. It was, however, a very welcome return to an industry she loved. Her contacts and knowledge enabled her to quickly build up a client portfolio that enabled the fledgling kilogrammedia to compete effectively with longer-established groups…”

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News You're Hired
Global Merchandising Appoints Former Bravado Executive Lisa Streff to Head Up North American Licensing

Global Merchandising Services, an independently owned and operated award-winning music, celebrity, and lifestyle merchandising company with offices in London and Los Angeles, is expanding its team with the appointment of former Universal Music Group’s Epic Rights/Bravado executive Lisa Streff as SVP of Licensing & Brand Development for North America.

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News
Hanna Andersson Taps Former FTD Executive Mike Frazzini as Chief Technology Officer

Leading premium children’s apparel brand, Hanna Andersson, has announced that Mike Frazzini, who previously served as Technology Chief of Staff for leading floral and gift marketplace FTD, has joined the company as Chief Technology Officer. Frazzini will spearhead all technological advancements as the company continues to grow over the next several years.

Greg Ahearn Toy Association
News You're Hired
The Toy Association Names Industry Veteran Greg Ahearn as New President & CEO

The Toy Association Inc, the business trade association representing a wide array of manufacturers, retailers, licensors, and others involved in the youth entertainment industry, announced that Greg Ahearn will join as President & CEO on June 1. Ahearn will be responsible for leading the next chapter of the Association as it continues to evolve and best serve its close to 900 members, as well as the needs of the entire industry. He will have oversight of the key objectives, which include industry trade shows and events, regulatory affairs and representation, toy safety and ethics initiatives, member education, as well as consumer outreach to champion the importance of play. The role also extends to partnership with The Toy Foundation, the philanthropic arm of the organization.