Kids Preferred Collaborates with Sesame Workshop to Bring Sesame Street Infant Toys to Families
American toy manufacturer Kids Preferred is collaborating with Sesame Workshop, the global impact nonprofit organization behind Sesame Street, on a new line of infant toys for families. After wrapping up a successful exhibit at NY Toy Fair 2023 last week, Larry Presser, President & Chief Revenue Officer, announced this week the toy and gift manufacturer will create five Sesame Street licensed product lines: Infant Plush, Infant Developmental Toys, Soft Books, Jack in the Boxes and Wooden Toys.