Author: aNb Media

MGA Entertainment, one of the largest and fastest growing privately held toy and entertainment companies in the world, is bringing holiday cheer with mini seasonal delights from MGA’s Miniverse, its booming miniature collectible brand recognized for its virality across social media and prominence in the cultural zeitgeist. The brand announced its Make It Mini Food Holiday Theme collection, which boasts its first-ever licensed partnership as part of the new series. In addition to the new line’s Gingerbread House, Hot Cocoa, and Roasted Turkey capsules, MGA’s Miniverse has partnered with Warner Bros. Discovery Global Consumer Products to launch an ultra-rare, surprise collectible inspired by the classic holiday film, Elf, the Mini Buddy the Elf Spaghetti dish. The partnership signifies the brand’s continued expansion into the lifestyle space via timely and innovative designs with real working DIY features and now best-in-class partnerships.

Gayle Keller, the author of the international bestselling book, Full S.T.E.A.M. Ahead, has announced the launch of her line of dolls, Theodora S.T.E.A.M. Girls. On a mission to bring female empowerment to young girls, the Theodora S.T.E.A.M. Girls line features five diverse dolls that each possess a special superpower designed to help young girls discover their own strengths. As a former software sales executive, Keller experienced first-hand the inequalities and difficulties as a woman in STEAM. As a mother of two daughters, this troubled her and fueled her determination to uncover the root causes behind the gender gap in STEAM careers. Keller’s mission is to reshape the landscape of STEAM and instill in young girls the confidence needed to achieve their dreams. 

Kingsmen Creatives Ltd (“Kingsmen”), a leading creator of experiences, announced that Kingsmen Xperience, Inc, (“Kingsmen Xperience”) its United States location-based entertainment focused subsidiary, and Max-Matching Entertainments Co, Ltd. (“Max-Matching Entertainments”), one of the largest investors, developers, and operators of location-based entertainment in China with rapid expansion across Asia, have formed a strategic partnership to bring the globally popular NERF Action Xperience family entertainment centers, under license by leading toy and game company Hasbro, to China beginning in 2025. Under the partnership, Kingsmen Xperience will manage the intellectual property and licensor relations, and lead design and development. Max-Matching Entertainments will identify the locations and destination venues, develop the properties, and provide best-in-class operations and facilities management. The permanent NERF Action Xperience indoor family entertainment centers are planned to open first in Beijing, followed by other locations throughout China.

“Although we have seen activity at retail slowing, our business continued to perform well throughout the third quarter. Retail sell-through at our Top 3 accounts in the US were down low single digits on a year-to-date basis, while our inventory at those accounts is down over 20% year-over-year” said Stephen Berman, CEO of JAKKS Pacific.

Hasbro Entertainment announced that the upcoming FAST channel Dungeons & Dragons: Adventures will launch three original series the week of November 13th on the free ad-supported (FAST) Channel available on Amazon Freevee and Plex with more platforms to be added. Dungeons & Dragons: Adventures will include “Faster, Purple Worm! Kill! Kill!” “Encounter Party,” and “Heroes’ Feast.” Viewers can tune into new episodes for each series twice weekly; see the schedule below. The channel will also run a preview week of legacy Dungeons & Dragons content beginning November 8th.