Alex Brands announced its new partnership with Rube Goldberg, as Slinky® becomes an official sponsor for the 2019-2020 Rube Goldberg™ Machine Contest this fall. The partnership comes from a hope to inspire kids of all ages to get involved with STEM, stir their creativity and problem solving, and have fun.
Disguise, Inc announced a strategic distribution partnership with European costume specialist, MorphCostumes. The partnership will allow MorphCostumes to sell, distribute and market Disguise’s licensed costumes in EMEA, demonstrating a mutual confidence and recognition of Disguise’s global potential in Europe. MorphCostumes will have an arsenal of licensed costumes to distribute including iconic brands LEGO, Nintendo, Minecraft, and Microsoft Halo, as well as additional brands to be announced in the near future.
PBS KIDS celebrates the beginning of autumn with new episodes of their favorite shows, new games and a wide array of activities. Starting October 7, PBS KIDS will kick off a full week of brand-new episodes of MOLLY OF DENALI on PBS stations and the PBS KIDS 24/7 channel and live stream. Viewers will join Molly, Trini and Tooey on adventures to see the Northern Lights, attend a totem pole raising in Sitka and more, while showcasing kindness through Alaska Native values like showing respect to others and sharing what you have. Additionally, PBS KIDS will premiere new episodes of ARTHUR.
Starting in January 2020, parents and toddlers can tune into the brand new re-imagined Elmo’s World, with five-minute interactive episodes, fun and basic pre-school topics, live action films and co-operative thinking games such as matching, sorting and counting.
Sesame Workshop announced today that Whit Higgins has joined as Vice President, International Media Distribution and Business Development. Higgins will be responsible for the development and execution of international content distribution strategy for all Sesame Workshop properties, including the iconic Sesame Street series, which celebrates 50 years in 2019. He will also cultivate commercial growth and corporate partnerships across Consumer Products, Sponsorship, Live Events, Themed Entertainment, and Education.
Hasbro’s President of North America, Eric Nyman, joins this episode of aNb Media’s ShopTalk, to discuss the harm on knockoffs in the toy business, the relaunch of Power Rangers and how the action figure category is now broken into three segments. Additionally we dive into the topic of the continued resurgence of the board game category and the impact sharing on social media channels have in creating a game’s success.
Hasbro is launching Nerf Ultra, the next evolution of the Nerf brand, featuring cutting edge technology, enhanced blaster action, and an all new Nerf dart.
Entertainment One (eOne) has announced that Nick Jr. and Channel 5’s pre-school programming block, Milkshake! will join an impressive list of international broadcasters airing series 1 of its highly anticipated new show. Ricky Zoom will debut on October 5th on Nick Jr. before zooming over to Milkshake! in May 2020.
Hog Wild Toys, LLC has named industry veteran Joshua Loerzel to the newly-created position of Vice President of Sales and Marketing for North America.