Author: aNb Media

Southard Communications, a New York-based communications and public relations agency, announces its strategic partnership with ESCALATE Strategies, a leading consumer research firm specializing in marketing and brand strategy. The partnership marks a significant milestone as Southard Communications celebrates 30 years of excellence this year. Founded in 1994 by Bill Southard, Southard Communications has established itself as a top communications firm for businesses seeking media exposure, influencer relations, social media expertise, and event marketing. Throughout its three decades of service, Southard Communications has catered to businesses in a number of industries, most notably in the toy and parenting space, as well as in technology, health and wellness, hospitality, and food and beverage.

Relatable, the leading modern entertainment company creating games and products for all ages, has announced it has completed its first-ever acquisition, adding Hunt A Killer to its impressive, blue-chip list of brands that consumers love. Most known for creating the #1 best-selling card game What Do You Meme?, Relatable has evolved to one of the fastest-growing toy and game brands, holding more than 32 percent market share in the adult games category. With this acquisition, Relatable is now also the market leader in the murder mystery segment that reached an estimated $50 million in the U.S. in 2023 and has doubled in size since 2020.

Gordon Brothers, the global asset experts, has committed new capital to support KidKraft Inc’s liquidity and continued exploration of strategic alternatives. KidKraft will continue to service its supply chain partners as it evaluates strategic alternatives with Gordon Brothers’ financing support. “In supporting a market leader like KidKraft, we were able to provide a fast-moving solution that provided stability to the capital structure,” said Kyle C. Shonak, Senior Managing Director, Transaction Team & Head of North America Lending at Gordon Brothers. “Our patient and flexible capital as business cycles unfold puts us at the forefront of innovation and progress, and our partnership will maximize value for all stakeholders and support the future state of the company.”