aNb Media, Author at aNb Media, Inc.

Mattel Partners with Atlantis Paradise Island Bahamas to Offer Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True

Mattel, Inc has revealed a celebratory partnership with Atlantis Paradise Island to develop Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True, an immersive, Barbie-themed experience for all guests to enjoy in honor of Barbie’s 65th anniversary on March 9. Debuting Memorial Day weekend and lasting through the summer, Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True will offer a host of Barbie-themed experiences. From tailor-made Barbie-themed guest rooms and suites to activations, bespoke retail, and more, the partnership brings Mattel’s Barbie to the Caribbean and the Bahamas for the first time in history.

News You're Hired

The Toy Association Announces 2024 Board of Directors & New Executive Committee During Annual General Meeting

The Toy Association has announced the 2024 election of seven new members and two term renewals to its Board of Directors, including the election of Sharon Price John, president & CEO of Build-ABear Workshop, as chairperson. The announcement was made during The Toy Association’s Annual General Meeting, which was open to all toy industry stakeholders. The meeting included updates on the ways in which the organization is listening to, engaging with, and bringing together the industry; the Association’s fight against harmful legislation and other obstacles threatening the toy and play community’s ability to get toys effectively and safely into consumers’ hands; and details about the upcoming LA Fall Preview and Toy Fair 2025 events.

Carla Silva Promoted to Senior VP, GM, and Head of Global Licensing at King Features

King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, has promoted Carla Silva to Senior Vice President, General Manager, and Head of Global Licensing. Silva, a seasoned veteran in the consumer products licensing industry and an expert in brand development, brings over two decades of invaluable experience and expertise into her expanded role.

The Toy Foundation Funds Play Therapy Projects to Improve Pediatric Care in Children’s Hospitals

The Toy Foundation, the philanthropic arm of The Toy Association, is proud to announce $380,000 has been awarded to 20 children’s hospitals and health systems that serve under-resourced communities, as part of its 2024 Childrens Hospital Play Grants program. More than 240,000 children in need will benefit from this initiative, which funds innovative play therapy projects proven to significantly improve care, wellbeing, and treatment outcomes of hospitalized children.

Jazwares Enters the Upside Down with Squishmallows X Stranger Things Global Collaboration

Squishier things are coming! Jazwares, one of the world’s leading toy companies, has announced a Squishmallows x Stranger Things collaboration based on the original series blockbuster from Netflix. Announced as part of Jazwares’ Squishmallows Day celebrations, the collection is set to begin rolling out globally in summer 2024. Leveraging Squishmallows’ signature soft and vibrant styles, the Squishmallows x Stranger Things squad will build on each brand’s pop culture appeal for the ultimate sci-fi collaboration. Ranging from 3.5 inches to 10 inches in size, beloved characters from the show will soon be available as ultra-soft Squishmallows. The anticipated squad will be released in celebration of the final season of Stranger Things.

Sesame Workshop Launches New Resources During National Reading Month

In celebration of National Reading Month, Sesame Workshop, the global impact nonprofit behind Sesame Street, released new resources to help foster children’s love of reading and their connection with the parents and caregivers who read to, and with, them. These resources are made possible with generous support from the Dollar General Literacy Foundation (DGLF) which works to enhance literacy and education across the country.

Puma & Squishmallows Launch Ultra-Soft-Inspired Fashion Collab

Global sports brand PUMA and Jazwares, a global leader in toys and licensing have unveiled the PUMA x Squishmallows collection inspired by everyone’s favorite ultra-soft plush. PUMA styles meet the world’s most popular plush personalities in this new colorful collection that’s perfect for any day full of fun. The PUMA x Squishmallows collection features various footwear styles for all ages inspired by Cam, Lola, and Winston as well as apparel pieces for the little ones including tees, hoodies, and shorts featuring your favorite Squishmallows characters.

Barbie Celebrates 65th Anniversary of Inspiring Girls to Recognize Their Full Potential

Mattel, Inc (NASDAQ: MAT) announced its kickoff to celebrate the 65th anniversary of Barbie and over six decades of breaking down boundaries and inspiring girls through storytelling, encouraging them to be confident, daring, brave and legendary. Since the brand’s inception, Barbie has helped girls explore their limitless potential through different roles and narratives – from encouraging self-expression through dress-up to playing out any of her 250+ careers.

GennComm ImaGENNation Fiber Slime Patent

GennComm ImaGENNation Announces Issuance of Fifth US Patent for Tactile Sensory Toys

GennComm ImaGENNation, the product development and licensing division of GennComm LLC, has announced that the United States Patent and Trademark Office has issued the Company’s latest patent on their novel fiber-in-slime furry compound innovation, which makes slime products furry, hairy, or ultra stretchy. This is the fifth issued US Patent for tactile and sensory products in GennComm’s IP portfolio, which includes four relating to squishy memory foam used in plush toys. GennComm’s patented technologies were all invented in-house by Jeremy Brian Medwed, who serves as Director of Innovation at GennComm’s ImaGENNation division.