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Rainbow High Debuts “Rainbow World” in an All-New Fifth Season of the Hit Rainbow High Series

MGA Entertainment, one of the largest and fastest growing privately held toy companies in the world, has announced the premiere of the fifth season of its hit animated series based on No. 1 fashion doll in 2023, Rainbow High, available globally on YouTube March 22 and offered in many languages on Rainbow High localized YouTube channels. The new season, “Rainbow World,” produced by MGA Entertainment and animated by Pixel Zoo Australia, is set to feature a fantastical take on the Rainbow High storylines and characters that kids and families know and love. The brand continues to demonstrate its commitment to growing in a way that keeps play value, creativity and themes of confidence and self-esteem top of mind with its Spring products and the launch of imaginative new entertainment content.

ThinkFun Announces Newest Game: Sesame Street Zingo!

ThinkFun Sesame Street Zingo!, the most recent addition to the award-winning and best-selling Zingo! line, is now available for purchase on Amazon. Beloved by parents, kids, teachers and speech therapists alike, Zingo! brings fast-paced excitement and learning to the classic game of Bingo. Now with a Sesame Street twist, Sesame Street Zingo! introduces a new Cookie Monster Zinger – the Zingo! tile dispenser – and more from the world of Sesame Street.

ToyMonster Unleashes Brand New Fugglers from the Laboratory, Delightfully Disturbing and Ready to Wreak Havoc in the U.S.

ToyMonster, in partnership with Addo Play and Libertas, announced the newest launch of Fugglers with the Laboratory Misfits Edition, available for a limited time at Walmart stores and Walmart.com. With a cult-like fan following, Fugglers are funny-ugly plush monsters, on a mission to ruin lives and warm hearts with their mischievous antics and straight-up bonkers appearance.

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Moosh-Moosh Reveals Hooded Blankets and Starlight Buddies for Spring 2024

When you create the world’s softest plush buddies to cuddle with, what would be the next snuggly step? Moosh-Moosh debuts two Spring 2024 Collections with Hooded Blankets and Starlight Buddies. A total of twelve new characters from Drac The Dragon Starlight Buddy to Caticorn Hooded Blanket are in stock and ready to join you on the couch, at bedtime or tucked inside an overnight bag for an oh-so-comfy adventure. The Hoodie Blankets are meant to be worn from head to knee. The twist is their one-size-fits-all is perfect for kidults who miss that comfort of wrapping themselves in softness. It’s like a blankie for a very big kid or grownup! Colorful and kooky, there are six personalities to choose from: pink Caticorn (part meow, part unicorn); chalk colored Llamacorn; sea blue Shark; yellow/orange Pug; green toothy Dinosaur and cloud covered Panda.

Mattel Adventure Park Kansas City Set to Open 2026

Mattel, Inc, through a licensing partnership with Epic Resort Destinations, has announced plans for a second Mattel Adventure Park location in an all-new entertainment resort destination located in Bonner Springs, Kansas. The all-new, family-friendly themed entertainment destination is set to open in 2026, with plans to break ground later this year. Mattel Adventure Park Kansas City will offer the highly anticipated attractions of Mattel Adventure Park Glendale, Arizona, including fully themed Hot Wheels roller coasters such as the Hot Wheels Bone Shaker: The Ultimate Ride and the Hot Wheels Twin Mill Racer. Designed to delight fans of all ages, the Hot Wheels Bone Shaker themed ride will feature the famous hot rod’s skull design, while the double-looping Hot Wheels Twin Mill Racer guarantees a serious adrenaline boost for all riders.

Mighty Jaxx Secures Key Appointment of Industry Veteran Matt Buss as New General Manager, Americas

The Mighty Jaxx Group (‘Mighty Jaxx’, ‘the Group’), a global network of brands and companies that aims to bring tomorrow’s pop culture, content, and experiences right into your home and hands, is pleased to announce the appointment of Matt Buss as its General Manager (Americas) to drive its brand growth, licensing and retail business in the Americas. Based in Los Angeles, Matt is an accomplished business leader and innovator with a track record in brand development, product innovation, and strategic expansion, and has more than 15 years’ experience dealing with all major / mass global retailers.

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Learning Resources Welcomes CPG Veteran Jon Horn as New Vice President of Brand Management

Learning Resources, a trusted and family-owned manufacturer of educational toys, games, classroom products and pet enrichment toys, is proud to announce the appointment of Jon Horn as its new Vice President of Brand Management. In this role, Horn will contribute his strategic vision to develop impactful marketing campaigns and strengthen the company’s partnerships with retailers and distributors. With his wealth of expertise across mid to large-scale Consumer Packaged Goods (CPG) brands, Horn is poised to propel the company’s brand visions forward, reinforcing their standing as pioneers in educational toys.

Bill Hader to Star as The Cat in the Hat in First Film From the Newly Reimagined Warner Bros and Dr. Seuss Enterprises

Warner Bros Pictures Animation and Dr Seuss Enterprises have locked in an all-star comedic cast for their upcoming feature film The Cat in the Hat which will debut in theaters globally on March 6, 2026. The cast, led by Bill Hader (Barry) as The Cat, includes Quinta Brunson (Abbott Elementary), Bowen Yang (SNL), Xochitl Gomez (Doctor Strange in the Multiverse of Madness), Matt Berry (What We Do in The Shadows) and Paula Pell (Girls5eva). In the wonderfully whimsical tradition of Dr. Seuss, The Cat in the Hat comes to the big screen in his animated theatrical feature film debut, doing what he does best—spreading joy to “happyless” kids. In the film, The Cat takes on his toughest assignment yet… to cheer a pair of siblings struggling with their move to a new town.

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New Steam Accredited Toy List From The Toy Association Offers 25 Engaging Toys For Kids

The Toy Association has unveiled its STEAM Accredited Spring into Learning Toy List, which includes 25 officially accredited STEAM (science, technology, engineering, arts, and math) toys that will help kids learn through play. With 62 percent of U.S. parents now considering how their toy purchases can help foster key STEAM concepts, this list features a variety of hands-on building sets as well as imagination-fueled activity sets that invite kids to explore natural sciences, engineering, and more.