Author: aNb Media

Beacon Media Group, the media and marketing agency subsidiary of Kartoon Studios, Inc (NYSE American: TOON) specializing in kids and family, releases its latest annual landscape outlook, “Media Mix Matters 2024: Emphasizing Audience Consumption,” which addresses the changes shaping kids, parent and family media habits over the last year and offers valuable media mix spend analysis, tailored to the latest viewing behavior across platforms and services.

Schleich, the world’s leading manufacturer of animal characters and playsets, is amplifying its Share Your Stories initiative. Since 2022, the brand that lets imaginations run wild and shapes storytellers for life has surprised and delighted thousands of kids who have shared story videos inspired by playing with schleich toys. As schleich continues to encourage kids of all ages to capture their creativity, the brand is making it easier than ever to share their stories with the brand community. This year, kids and their parents can easily record and share their #schleichstories videos directly on the schleich website, with additional opportunities to share in-person at participating flagship retail locations across North America.

Toikido, in partnership with Cloudco Entertainment, is thrilled to announce a captivating crossover event that brings the Care Bears into the expansive world of Piñata Smashlings on Roblox. This engaging event, running from September 14th through November 15th, introduces “Care Bears Adventure Island,” a specially designed level that creatively transforms beloved Care Bears characters into playful Smashlings forms, providing fans with a unique and interactive experience.

Margarete Steiff GmbH is launching a new visual language with the aim of further developing the company’s brand presence following the logo update last year. The new visual language includes both an overarching umbrella brand representation and specific campaigns for the individual product lines “Friends,” “Originals,” and “Editions.” The umbrella brand campaign celebrates the 140-year heritage of Steiff’s iconic Teddy bears in a journey through time, while the campaigns for the “Friends,” “Originals,” and “Editions” product lines emphasize their unique features and positioning. The “Friends” campaign humorously presents the plush animals in a monochrome environment, while the “Originals” campaign showcases them in the natural habitat of their real-life counterparts. The “Editions” campaign highlights the high-quality collector’s items as works of art. All campaigns are characterized by a common visual code and unified branding.